BB7003 Big Data and Business Analytics for Decision Making

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Kingston Business School offers student assessment in form of a presentation in 1500 Words to assess their knowledge of the subject. In the subject of BB7003 Big Data and Business Analytics for Decision Making, there is five Allocation of Marks for Individual Assignment Report which every student need to clear in order to showcase their proficiency in the BB7003 Big Data and Business Analytics for Decision Making.

Module Name	Big Data and Business Analytics for Decision Making
Module Code	BB7003
Assignment Title	Individual Assignment Report
Type of Submission	Online
The weighting of the assignment in the overall module grade	70%
Word Count/Time allocation (for presentations)	Max 1500 words
Issue Date	See Canvas
Submission Date	See Canvas
Date of Feedback to Students	Within 20 working days of submission
Where feedback can be found	Canvas

Assignment Task BB7003 Big Data and Business Analytics for Decision Making

This individual assessment requires you to create a roadmap of recommendations for increasing the big data and business analytics competency of an organisation. You may find it helpful to use a relevant framework such as the Big Data Strategy Document Framework by Schmarzo (2016)

This could be an organisation

• where you have worked or currently work, or
• you are interested in analysing.

Background/Context for presentation Big Data and Business Analytics for Decision Making

You will need to identify the current position of the company in adopting big data and business analytics, identify the company’s main strategic business initiatives and, focusing on just one initiative, some of the key business decisions the company has to make about their customers, products or processes i.e., entities affected by the chosen initiative.

You are then required to derive business analytics use cases that will support the company’s key business initiative, and recommend appropriate business analytics models and data sources, that the company can leverage to facilitate further adoption of analytics and increase their big data and business analytics competency.

Deliverable A 1500 (maximum) word management report, which may contain supporting material as Appendices.

The student will get marks in BB7003 Big Data and Business Analytics for Decision Making according to:

• 20 marks based on Meeting Objectives of Exercise
• 30 marks based on Critical Analysis
• 25 marks based on Analytics Implementation Recommendations
• 15 marks based on Presentation
• 10 marks based on Referencing

When you write an essay, report or dissertation you should always cite the published sources to which you quote, refer to or use as evidence, otherwise, you are likely to be committing plagiarism, which is a form of academic misconduct with potentially very serious consequences. References need to be made both within the text and in a list at the end.

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