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BCM 205 Operation management Amity University

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MODULE: Operations Management



Module Code BCM 205
Module Level HE5
Credit Value 20
Academic year 2019/2020, Sem 2


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Assignment Brief

1. Purpose of the Assessment

Conceptual frameworks and practical examples of how operations can be analysed in different environments. This module is designed to enhance student involvement in the learning process using active learning techniques including group work, case studies


2. Assessment Task

2.1 Individual Assignment (AS1), weighting 100 % of the marks (LO1-LO4), 4000 words.

With unstoppable pace of globalisation partnership, especially long-term single-supplier relationship has gained more importance requiring cooperation from various operational capabilities. To name but a few one can point at performance objectives, operations strategy, and quality management. Based on these three linkages you are required to:

1. Provide a short definition of the five performance objectives (500 words)
2. Discuss the growing importance of supply chains in a globalised world (500 words)
3. Evaluate the types of supply chain partnerships (500 words).
4. Elaborate on the likely role of the five objectives in facilitating long-term relationship in a supply chain (500 words)
5. How can operations strategy help design a better supply chain partnership? (500 words)
6. Is a good operations strategy enough for a good supply relation or do we need a helping hand from continuous improvement? Why and how? (500 words)
7. How do you select a good partner? One way is that you decide on a number of criteria with different weights as shown in table 1. Then by studying a number of suppliers A, B, C for example you attach scores (1-5) to each supplier’s ability to satisfy a criterion like location. You are required to use the data in this table to decide which one of the three companies should be selected. The largest calculated total is the best partner. Once the partner is selected evaluate the result critically (600 words)

Criteria Weights Scores (1-5)
A B C Students complete these
A B C
Engineering/research/innovation skills .20 5 3 2 .20×5
Production process capability (flexibility/tech-help) .15 4 3 4 .15×4
Distribution/delivery capability .05 4 3 4
Quality systems and performance .10 2 3 3
Facilities/location .05 2 3 4
Financial and managerial strength (stability & cost) .15 4 3 5
Information systems capability (e-procurement, ERP .10 2 3 3
Integrity (environmental compliance/ ethics) .20 5 3 4
Total 1.00

The rest of the 400 words will go to Introduction and conclusions.

Word Limit: The assessment should be limited to 4,000 words (+/- 10%). If you end up with more than 4400 words or less than 3600 words you must revise the text judiciously to deliver work within the stated limits.

Style requirements: Except for the Titles and subtitles, you are not allowed to highlight text, which will be in Arial size 11, and without indentations. The main title is highlighted in size 16, and the subtitles are highlighted in size 14. The margins should be justified, not aligned to the left. Additionally, the space between lines should be single and the space between paragraphs should be double. The work will be in Report form and not the Essay form requiring and Introduction, the main body with subtitles and a conclusion.

Sources
It is expected that the Reference List will contain between ten and fifteen sources. As a MINIMUM the Reference List should include two refereed academic journal and three academic books. Try to use some words to indicate internet sources

4. Specific Assessment Criteria

(Please note that the General Assessment Criteria will also apply.)

Maximum marks will be allocated for:
A short definition of the five performance objectives: 10/100 marks
Discuss the growing importance of supply chains in a globalised world: 10/100 marks
Evaluate the types of supply chain partnerships: 10/100 marks
Elaborate on the likely role of the five objectives in facilitating long-term relationship in a supply chain: 15/100 marks
Evaluating the role of operations strategy in helping to design a better supply chain partnership: 15/100 marks
Why and how continuous improvement can add to the strategy role: 15/100 marks
Selecting a partner using the table provided: 15/100 marks
Presentation including good sourcing: 10/100 marks

5.Assessment Submission

Your assignment must be Word processed and presented in a report format with simple sub-headings. The word count should be as specified in the assignment above ± 10% (tables, diagrams and appendices are excluded from the count).

The Assignment report should have a Front Sheet showing your name, your student number, the module name, the module number, the assignment title, the module tutor’s name, the date and the word count.

All assignments will be submitted and graded electronically via TURNITIN. Several submissions will be permitted before the hand-in date in order to enable you to refine the content in your report.

To submit your work, please go to the ‘Submit your work’ area of the Module Moodle site. It is important that you submit your work to the correct module Moodle site, and that your work is submitted on time.

Feedback on assignments in general will be provided to the whole group when marked assignments are returned. Feedback on assignments for everyone will be provided electronically via TURNITIN.

A student may obtain an individual appointment to discuss feedback with the tutor.

Submission Deadlines

Written Assignment: 10th June 2020

6. Assessment Guidance

The quality of your presentation and academic referencing is very important. Please, use the Harvard Referencing System.

Within your assignment your tutor will be looking for content that addresses the key elements of the assignment brief.

Try not to overcomplicate your answers by choosing a company that you know little about. Keep to simple processes that you know well.

7. Academic Practice

These are individual assignments. Amity University [IN] London policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.

Support and guidance on assessments and academic integrity can be found from the following resources:

Moodle / Policies and Procedures
Moodle / Student Corner

8. Learning Outcomes

The learning outcomes being addressed through these assignments are:

LO 1 – Analyse operations in a variety of businesses from the perspective of transformational activities.
LO 2 – Analyse complex operations using the concepts of supply chains and supply webs, applying simulation tools to plan capacity and design processes.
LO 3 – Apply appropriate theoretical principles to analyse complex organisational problems and provide suitable solutions.
LO 4 – Analyse, prioritise and evaluate operational information, concepts

9. Syllabus Plan

• Overview of operations management

• Operations design

• Operations strategy

• Location decision making

• Queuing theory and application

• Quality management

• Project management: basic PM techniques to include planning, control and evaluation, Gant, CPN and PERT techniques, IT software usage

• Inventory management

• Operations improvement

10. University of Bolton General Assessment Guidelines

General Assessment Guidelines for Written Assessments Level HE5

% Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing
Class I
(Exceptional
Quality) 85-100%

Directly relevant to title.
Expertly addresses the assumptions of the title and/or the requirements of the brief. Demonstrates an exceptional knowledge/ understanding of theory and practice for this level through the identification and analysis of the most important issues. Makes exceptional use of appropriate arguments and/or theoretical models.
Presents an analysis of the material resulting in clear, logical and original conclusions. Coherently articulated and logically structured.

An appropriate format is used. The presentational style & layout is correct for the type of assignment.
Effective inclusion of figures, tables, plates (FTP). An exceptionally well written answer with standard spelling and grammar.
Style is clear, resourceful and academic. Sources accurately cited in the text. A wide range of contemporary and relevant references cited in the reference list in the correct style.
Class I
(Excellent
Quality) 70-84%

Directly relevant to title.
Addresses the assumptions of the title and/or the requirements of the brief. Demonstrates an excellent knowledge/understanding of theory and practice for this level through the identification and summary of the most important issues. Makes creative use of appropriate arguments and/or theoretical models. Presents an excellent discussion of the material resulting in clear, logical conclusions. Coherently articulated and logically structured.
An appropriate format is used. The presentational style & layout is correct for the type of assignment.
Effective inclusion of figures, tables, plates (FTP). An excellently written
answer with standard spelling and grammar.
Style is clear, resourceful and academic.
Sources accurately cited in the text. A range of contemporary and relevant references cited in the reference list in the correct style.
Class II/i
(Very Good Quality) 60-69% Directly relevant to title.
Addresses most of the assumptions of the title and/or the requirements of the brief. Demonstrates a very good knowledge/understanding of theory and practice for this level through the identification and summary of key issues. Uses sound arguments or theoretical models.
Presents a clear and valid discussion of the material.
Clear, logical conclusions. Logically constructed in the main.
An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of FTP. A very well written answer with standard spelling and grammar. Style is clear and academic.
Sources are accurately cited in the text and an appropriate reference list in the correct style is provided.
Class II/ii
(Good Quality)
50-59% Generally addresses the title/brief, but sometimes considers irrelevant issues. Demonstrates a good knowledge/understanding of theory and practice for this level through the identification and summary of some key issues. Presents largely coherent arguments. Some issues and theoretical models expressed in simplistic terms. Conclusions are fairly clear and logical. For the most part coherently articulated and logically structured. An acceptable format is used. The presentational style & layout is correct for the type of assignment.
Inclusion of FTP but lacks selectivity. Competently written with minor lapses in spelling and grammar. Style is readable and academic in the main.
Most sources accurately cited in the text and an appropriate reference list is provided which is largely in the correct style.
Class III
(Satisfactory Quality) 40-49% Some degree of irrelevance to the title/brief.
Superficial consideration of the issues. Demonstrates an adequate knowledge/understanding of theory and practice for this level. An attempt is made to identify key issues. Presents basic arguments, but focus and consistency lacking in places. Some issues may lack clarity, and/or theoretical models expressed in simplistic terms. Conclusions are not always clear or logical. Adequate attempt at articulation and logical structure.
An acceptable format is used. The presentational style & layout is largely correct for the type of assignment.
Inappropriate use of FTP or not used where clearly needed to aid understanding. Generally competently written although intermittent lapses in grammar and spelling pose obstacles for the reader. Style limits communication and is non-academic in a number of places. Some relevant sources cited.

Some weaknesses in referencing technique.
Borderline
Fail

35-39%
Significant degree of irrelevance to the title/brief. Only the most obvious issues are addressed at a superficial level and in unchallenging terms. Demonstrates weaknesses in knowledge of theory and practice for this level, with poor understanding of key issues. Limited arguments, which lack clarity in places.
Conclusions are neither clear nor logical. Poorly structured.

Lack of articulation.
Format deficient. For the type of assignment the presentational style &/or layout is lacking.
FTP ignored in text or not used where clearly needed. Deficiencies in spelling and grammar makes reading difficult.
Simplistic or repetitious style impairs clarity.
Style is non-academic. Limited sources and weak referencing.
Fail
<34%

Relevance to the title/brief is intermittent or missing.
The topic is reduced to its vaguest and least challenging terms. Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of understanding. Severely limited arguments.
Lacks clarity.
Conclusions are sparse. Unstructured.
Lack of articulation. Format deficient For the type of assignment the presentational style &/or layout is lacking.
FTP as above. Poorly written with numerous deficiencies in grammar, spelling and expression.
Style is non-academic. An absence of academic sources and poor referencing technique.

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