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BM564 Enterprise and Entrepreneurship Assignment Brief PR1 2021-2022

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Assignment Brief                                                                                            Academic Year 2021-2022

Module code and title:BM564 Enterprise and EntrepreneurshipModule leader:Sidrah Mahboob
Assignment No. and type:PR1: PresentationAssessment weighting:40%
Submission time and date:Thursday 11th November 2021 before 2pm on LSST Connect via Turnitin In-class presentations to take place in week beginning: 8th November 2021Target feedback time and date:3 weeks after submission deadline
Assignment task
Assignment 1 will be in the form of a presentation of a sustainable business plan. You are required to produce a PowerPoint presentation that will pitch the business proposition to a panel of business experts who will ask questions to ascertain the viability of your business proposition.   Your proposal could be a product or service-based business in any sector and will need to include the following: Motivation for choice of business process you went through to generate this business idea feasibility studies conduct details of the product/service to be offered potential market opportunitiesAttractiveness of the industry vision for your business   Students are to use a wider range of resources from peer-reviewed academic journals as well as books and other academic databases such as Mintel, EBSCOhost, ProQuest etc.
 
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 3Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.
  
Task requirements
Use Times New Roman font size 11 with 1.5 line spacing.Insert page numbers at the bottom of each pageYou must have a cover sheet with your student ID, Name and word count
 
Referencing and research requirements
Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library. There are also documents on Harvard referencing on VLE which students can read. Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company websites etc.
 
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. This assignment will be marked according to the grading descriptors for Level 6 The marking grid at the bottom has details of how your work will be assessed
 
Submission details
Please see section 6 of the Guidance on using the Assignment Brief template document for text recommended for use in this section. You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/    data/assets/pdf_file/0024/9546/Academic-Misconduct- Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulationsPlease also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.
Before you submit
  Please use the provided checklist below to make sure you are ‘fit to submit’ your workWe recommend you use this checklist as soon as you get this assignment brief to help you plan your work
Fit to Submit: Assignment Checklist
This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework. HAVE YOU READ THE ASSIGNMENT BRIEF? IF NOT, DO IT NOW! In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module.   Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work for submission. If you need any help, ask your tutor and / or visit https://bucks.ac.uk/students/academicadvice/assessment-and-examination  
TICK   Have you read and understood the assessment criteria? Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.   Have you demonstrated you can think and write critically in the completed work?   This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

 Can you confirm that the work submitted is your own and not plagiarised?

Assignment Brief                                                                                            Academic Year 2021-2022

      Grade bandFailFailPassPassPassPassPass
0-34 (F) – Fail35-39 E – Marginal fail40-49 (D) Third class THRESHOLD PASS50-59 (C) Second class 2ii60-69 (B) Second class 2i70-79 (A) First class80-100 (A+) High first class
Not successfulBelow required standardSatisfactoryGoodVery GoodExcellentOutstanding
Knowledge and understanding 30%     Depth of knowledge and understandingThe work demonstrates a limited and/or substantially inaccurate or no understanding of the following   Knowledge ofThe work demonstrates insufficient ability and understanding of the following   Knowledge of product orThe work demonstrates sufficient ability and understanding of the following   Knowledge of product orThe work demonstrates consistent and confident ability and understanding of the following   Knowledge ofThe work demonstrates highly proficient ability and understanding of the following   Knowledge of product orThe work demonstrates highly accomplished ability of the following   Knowledge of product orThe work demonstrates exceptional ability of the following   Knowledge of product or service and the
 product orservice and theservice and theproduct orservice and theservice and theprocess for
 service and the process forprocess for generating ideasprocess for generating ideasservice and the process forprocess for generating ideasprocess for generating ideasgenerating ideas
 generating ideas  generating ideas   
        
Analysis and criticality 30%   Logic and argument Use and range of independently selected sources     Analysis and synthesis     Analytical reflection     Problem-solving and decision- making     Organisation and communication of ideas and evidence     CreativityThe work demonstrates a limited and/or substantially inaccurate or no understanding of the following:   Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunitiesThe work demonstrates insufficient ability and understanding of the following   Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunitiesThe work demonstrates sufficient ability and understanding of the following     Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunitiesThe work demonstrates consistent and confident ability and understanding of the following   Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunitiesThe work demonstrates highly proficient ability and understanding of the following   Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunitiesThe work demonstrates highly accomplished ability of the following   Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunitiesThe work demonstrates exceptional ability of the following Industry attractiveness analyses     Feasibility of product or service     Articulation of Market opportunities
        
Application and Practice 30%   Development and/or application discipline-specific specialist skills   Accuracy, coordination, and proficiency in completion of practical tasks/processes Technical, creative and/or artistic skills     Presentation of research findings and use of dataThe work demonstrates a limited and/or substantially inaccurate or no understanding of the following:       Practicality of the product or service     Feasibility conducted and why this business is feasibleThe work demonstrates insufficient ability and understanding of the following       Practicality of the product or service     Feasibility conducted and why this business is feasible     General business creativity and innovative ideasThe work demonstrates sufficient ability and understanding of the following       Practicality of the product or service     Feasibility conducted and why this business is feasible     General business creativity and innovative ideasThe work demonstrates consistent and confident ability and understanding of the following:       Practicality of the product or service     Feasibility conducted and why this business is feasibleThe work demonstrates highly proficient ability and understanding of the following       Practicality of the product or service     Feasibility conducted and why this business is feasible     General business creativity and innovative ideasThe work demonstrates highly accomplished ability of the following :       Practicality of the product or service     Feasibility conducted and why this business is feasible     General business creativity and innovative ideasThe work demonstrates exceptional ability of the following     Practicality of the product or service     Feasibility conducted and why this business is feasible     General business creativity and innovative ideas
 General business creativity and innovative ideas     Vision for the business  Vision for the business  Vision for the businessGeneral business creativity and innovative ideas     Vision for the business  Vision for the business  Vision for the businessVision for the business
Transferable skills 10%     Written, verbal and electronic communicationThe work demonstrates a limited and/or substantially inaccurate or no understanding of the following:The work demonstrates insufficient ability and understanding of the followingThe work demonstrates sufficient ability and understanding of the following       Communication skills and the ability to engage audience     General confidence     Personal motivation for choice of businessThe work demonstrates consistent and confident ability and understanding of the following:The work demonstrates highly proficient ability and understanding of the followingThe work demonstrates highly accomplished ability of the following:The work demonstrates exceptional ability of the following :
  Numeracy and digital literacy     Personal motivation, organisation, and time- management  Communication skills and the ability to engage audience     General confidence     Personal motivation for choice of businessCommunication skills and the ability to engage audience     General confidence     Personal motivation for choice of business    Communication skills and the ability to engage audience     General confidence     Personal motivation for choice of  Communication skills and the ability to engage audience     General confidence     Personal motivation for choice of business    Communication skills and the ability to engage audience     General confidence     Personal motivation for choice ofCommunication skills and the ability to engage audience     General confidence     Personal motivation for choice of business
   business business 
 Ability to summarise main points     Structure, refencing, coherenceAbility to summarise main points     Structure, refencing, coherence  Ability to summarise main points     Structure, refencing, coherence  Ability to summarise main points     Structure, refencing, coherence  Ability to summarise main points     Structure, refencing, coherence  Ability to summarise main points     Structure, refencing, coherenceAbility to summarise main points     Structure, refencing, coherence

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