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BMS508 Entrepreneurship


BMS508 Entrepreneurship

Foundation Degree in Business & Management (Year 2)

Entrepreneurship (Module BMS508)

School of Business, Management & Professional

Semester 1

TITLE: New Business


Completion of this work will satisfy the following learning outcomes from module BSM508:

LO1     Justify a viable business idea.

LO2     Critically analyse the main components of a business and how they inter-relate.

LO3     Demonstrate effective small business planning and performance.

LO4     Critically evaluate the potential issues arising that may impact the success of                  small business management through entrepreneurship.

Task 1: Proposal Presentation Paper (Individual)

Create a viable business idea, identifying its legal entity.  Justify your choice of business through clear research on the sector and potential markets. Consider and outline within your proposal the impact and influence of external factors on your new business idea. LO1

Within your proposal you should consider your business strategy, operations, marketing and finance and critically analyse the main components of your business and how they inter-relate. LO2

Other relevant assessment information:

You will also need to incorporate research relevant to your business proposal and use a variety of sources including 2 books, 2 statistical/numerical sources and 1 journal.  You must include a reference list and bibliography. Your presentation should have a maximum of 10 slides with notes of 1,000 words (+/- 10%) should be submitted online, through Turnitin.

This task will meet learning outcomes LO1 & L02 for this module and has a 30% weighting

Submission Date: 01.09.2021

TASK 2: Business Plan, (Individual)

You will present your business plan to potential investors.  The investors will look at the viability of your business and the supporting information presented. You should demonstrate effective small business planning and provide justified reasoning and evidence/data to support the performance and viability of your business proposal. (LO3) The investors will evaluate potential issues that may impact on the success of your business enterprise. (LO4)

Other relevant assessment information:

You will need to include and reference academic sources including at least 2 books, 2 statistical/numerical sources and 2 journals that provide supporting evidence for any assertions that you make. You will also need to incorporate research relevant to your business plan. Your business plan, presentation and any supporting notes should be submitted online, through Turnitin, 2,500 words (+/- 10%)

This task will meet learning outcomes LO3 & L04 for this module and has a 70% weighting

Issue Date: 06.07.2021

Submission Date: 22.10.2021

Feedback Date: 19.11.2021


The skills development opportunities identified in this assignment are:

  • Practice secondary data research skills to acquire and utilise the necessary and relevant contextual and theoretical information required of the module.
  • Numerical analysis skills in the review of financial and market research data.
  • Demonstrate critical thinking, problem solving, communication, IT and presentation skills in the completion of assessments and during the formative assessment and interaction within the classroom
  • Leadership, management, and synthesis skills will be used to generate and justify valid conclusions in the completion of a business plan.
  • Demonstrate a positive attitude towards work through project management techniques and problem solving


TaskIndicative ContentMarking
Proposal Presentation Paper[30%] LO1 & 2Business concept explained with achievable short and long-term business goals. Viability should be supported well with research justified by data/information based on the sector, target market and competition. Internal and external factors should be explored, and their impact considered through a SWOT or PESTLE. Your presentation should demonstrate clear thinking and constructive critical analysis.   Good spelling and grammar should be evident throughout your presentation. 25                 5
Business Plan  [70%] LO3&4.Business plan to include an executive summary, business description, objectives, market information, operational plan, strategy for growth / development and financial information.   Evidence will be required to justify the business plan using both contextual and theoretical sources. The legal status of your business and an analysis of competitors should be included linked to investment potential and risk.   Your plan must demonstrate a viable business clearly supported by financial analysis and include: a cash flow forecast demonstrating breakeven, capital investments, costings, expenditure, projected sales and profits over a 3-year period. It must include a detailed evaluation looking at success factors and consideration of issues that could impact on the start-up, growth and development of your business plan.   Sales pitch of business concept is delivered in a professional manner. Business plan and information presented should have good spelling and grammar in addition to clarity of writing. Excellent knowledge and commercial awareness of the business proposal and how it is positioned against its competitors.   Good use of academic business sources as detailed in the task and Harvard referencing throughout.5         10           40                 10               5  

Undergraduate Generic Marking Criteria Foundation Degree Level 5

Level 5 (Foundation Degree/Diploma)ClassificationLevel 5 (Foundation Degree/Diploma)ClassificationLevel 5 (Foundation Degree/Diploma)Classification
90%-100% Exceptional work with presentation of the highest standard. The work contains coherent arguments and ideas. There is a detailed understanding of subject matter and critical analysis of issues/problems. Points are made clearly and concisely, always substantiated by appropriate use of source material. There is evidence of a sound ability to critically interrelate theories with examples from practice where appropriate.Distinction*80%-89% Outstanding work with presentation of a very high standard. There is comprehensive understanding of key concepts and knowledge and evidence of critical analysis and insight. Accurate interpretation of data with arguments, ideas and solutions presented effectively and based on strong research and reading.Distinction*70%-79% Extremely good work with presentation of a high standard. Evidence of strong knowledge and understanding together with some critical analysis and insight. Source material is used effectively to support arguments, ideas and solutions.Distinction*
60%-69% Very good presentation. Sound knowledge and understanding with an emerging ability to critically engage with and apply the concepts involved linking them to practice where appropriate. Good use of source material which supports most points clearly. Content is wholly relevant and is coherently structured.Distinction50%-59% Presentation is of a good standard but some shortcomings. Evidence of a sound knowledge base but limited critical and practical application of concepts and ideas. Content is largely relevant although points may not always be clear and structure may lack coherence. Contains some critical reflection and some use of source material to illustrate points.Merit40%-49% Adequate presentation. The work is descriptive and/or lacks critical analysis where required but is relevant with limited though sufficient evidence of knowledge and understanding. There is some evidence of reading although arguments/ proposals/solutions often lack coherence and may be unsubstantiated by relevant source material or partially flawed. Links to practice are made where appropriate.Pass
30%-39% Poorly structured, incoherent and wholly descriptive work. Evidence of a weak knowledge base with some key aspects not addressed and use of irrelevant material. Flawed use of techniques. Limited evidence of appropriate reading and no evidence of critical thought. Little reference to practice where appropriate.Fail20-29% Very poorly structured, incoherent and wholly descriptive work. Evidence of a very weak knowledge base with many key omissions and much material irrelevant. Use of inappropriate or incorrect techniques. Very little evidence of appropriate reading and no evidence of critical thought. No links to practice where appropriate. To obtain a mark of 20% the work must show evidence of a genuine attempt to engage with the assessment requirements and with the subject matter.Fail0-19 % The work is extremely poorly structured and presented. It demonstrates no real knowledge or understanding of key concepts and principles. Much material is irrelevant, incorrect or omitted. No evidence of critical thought. No effective use of supporting material. No links to practice where appropriate. Not a genuine attempt to engage with the assessment requirements and/or subject matter.Fail

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