Get Assignment Help with Unit 4 Marketing Principles

Qualification	Unit number and title
Pearson BTEC Level 5 HND Diploma in Business	Unit 4: Marketing Principles

Assignment title

Identify and analyse the individual elements of the extended marketing mix Apply the extended marketing mix to different Market and segments contexts

Lear ning Outc	Learning outcome	Assessmen t Criteria	In this assessment you will have the opportunity to present evidence that shows you are able to:	Task no.
LO3	Identify and analyse the                      individual elements of the extended marketing mix	3.1	3.1     explain how products are developed to sustain competitive advantage	1
3.2	3.2     explain how distribution is arranged to provide customer convenience	2
		3.3	3.3 explain how prices are set to reflect an organisation’s objectives  and  market conditions	3
		3.4	3.4 illustrate how promotional activity is integrated to achieve its marketing objectives	4
		3.5	3.5     analyse the additional elements of the extended marketing mix	5
LO4	Apply the extended marketing mix to different Market and segments contexts	4.1	4.1 Plan marketing mixes for two different segments in consumer markets	6
		4.2	4.2 Illustrate the differences in marketing products and services  to  businesses  rather than consumers	7
		4.3	Show     how and why international marketing differs from domestic marketing	8

Grade Descriptor	Indicative characteristic/s	Contextualisation
M1: Identify and apply strategies to find appropriate solutions	An effective approach to study and research is applied	To achieve M1 you will take an effective approach towards new product  development  and  justify  the  strategies  adopted  for gaining competitive advantage and sustaining it To  achieve  M1  you  will  need  to  make  effective  judgement regarding the choice of an established Hotel and analyse  how these  elements  are  important  in  marketing  its  products and services.
M2: Select / design and apply appropriate methods / techniques	A range of sources of information has been used, relevant theories and techniques have been applied	To achieve M2 you will need to use all sources of information, apply  relevant  theories  and  collect  relevant  information  while discussing  the  concepts  of  place  element  of  marketing  mix. Students should explore all the distribution strategies and explain it using different product examples. To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information for the above chosen product. Your answer should explore the different promotional mix elements with a suitable product. To achieve M2 you will need to use all sources of information, apply  relevant  theories  and  collect  relevant  information  while discussing  the  concepts  of  price  element  of  marketing  mix. Students should explore pricing objectives and how prices are set.
M3: Present and communicate appropriate findings	The appropriate structure and approach has been used .	To achieve M3 you will present the Marketing plan designing the marketing mix elements for an FMCG product for the  two consumer markets mentioned above using appropriate structure and approach. To achieve M3 you will present all the issues which differentiate between marketing to individual consumers and  Business consumers in detail and with appropriate structure and approach. To achieve M3 you will present all the issues which differentiate between domestic marketing and international marketing to in detail and with appropriate structure and approach.
D1: Use critical reflection to evaluate own work and justify valid conclusions	Use critical reflection to evaluate own work and justify valid conclusions.	To achieve D1 New product development with a suitable example should be discussed focussing on sustaining competitive advantage. Conclusions have been arrived at through synthesis of ideas and have been justified.
D2: Take responsibility for managing and organising activities	The importance of interdependence has been recognized and achieved.	To  achieve  D2  you  need  to  establish  the  interdependence between various product categories and  distribution  strategies and the role of channels of distribution. To achieve D2 you need to establish  the  interdependence between firms goals and market conditions. Student needs to explain the methods of setting prices and the various pricing strategies in detail with suitable example
D3: Demonstrate convergent /lateral /  creative thinking	Ideas have been generated and decisions taken.	To achieve D3 ideas about the Promotional strategies need to be generated  and  the  decision  needs  to  be  arrived  based  on integrating promotional mix elements for the target audience. To achieve D3, you need to generate ideas about marketing the furniture products innovatively and creatively and thinking effectively within this context. To achieve D3, you need to generate ideas about marketing activities for perfume products innovatively and creatively for international and domestic markets and thinking effectively in unfamiliar contexts of international markets.

Purpose of this assignment LO1 and LO2 The elements of extended marketing mix is identified and analyzed individually and applied to different markets and contexts.

Task1 -LO3 – Assessment Criteria 3.1 ((M1 D1) Explain how products are developed to sustain competitive advantage in any industry of your choice   To achieve a pass you must, Define a product.. Discuss the main characteristics of a product with a suitable example. Explain the strategies applied for developing products that could give the competitive edge in an industry of your choice   To achieve M1 you will take an effective approach towards new product development and justify the strategies adopted for gaining competitive advantage and sustaining it To achieve D1 New product development with a suitable example should be discussed focussing on sustaining competitive advantage. Conclusions have been arrived at through synthesis of ideas and have been justified.

Task 2 – LO3 – Assessment Criteria 3.2 (M2, D2)   Explain  how  Distribution  strategies              are to be devised to         ensure availability and convenience to consumers (3.2)   To achieve a pass you must, Explain what is distribution and how it plays an important role in marketing. Discuss the distribution strategies for any one consumer nondurable product and how such a strategy could improve customer convenience.   To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information while discussing the concepts of place element of marketing mix. Students should explore all the distribution strategies and explain it using different product examples.To achieve D2 you need to establish the interdependence between various product categories and distribution strategies and the role of channels of distribution

Task 3 – LO3 – Assessment Criteria 3.3 ( M2,D2) Explain how prices are set to reflect firm’s objectives and the market condition.(3.3)   To achieve a pass you must, Explain the role of price in marketing, Explain how prices are set based on firms objectives and market condition. To achieve M2 you will need to use all sources of information, apply relevant theories and collect relevant information while discussing the concepts of price element of marketing mix. Students should explore pricing objectives and how prices are set. To achieve D2 you need to establish the interdependence between firms goals and market conditions. Student needs to explain the methods of setting prices and the various pricing strategies in detail with suitable examples

Task 4 – LO3 – Assessment Criteria 3.4 (M2, D3)         Illustrate how Promotional activities are planned                by     integrating promotional mix tools to achieve marketing objectives of the product (3.4)   To achieve a pass you must, Explain  what  is  promotion  and  briefly  discuss  the  different                   promotional tools available for the marketers. Choose a product of your choice and explain the ways in which you can promote this product to achieve the objectives. Explain how different promotional activities are integrated to achieve the marketing objectives.   To achieve M2 you will need to use all sources of information, apply relevant theories and  collect relevant information for the above chosen product. Your answer should explore  the  different promotional mix elements with a suitable product. To achieve D3 ideas about the Promotional strategies need to be generated and the decision needs to be arrived based on integrating promotional mix elements for the target audience.

Task 5 – LO3 – Assessment Criteria 3.5 (M1,) Analyze the additional elements of the extended marketing mix  as applied  to Financial Institutions.   To achieve a pass you must, Analyze the people process and physical evidence elements of the extended marketing mix. Analyze the role played by these additional elements in marketing Financial products and services.   To achieve M1 you will need to make effective judgement regarding the choice of an established Financial Institution and analyze how these elements are important in marketing its products and services.

Task 6 – LO4 – Assessment Criteria 4.1 (M3, D3)   Consider a product of your own and plan marketing mixes for two consumer marketing segments Segment for MenSegment for Women ( 4.1)   To achieve a pass you must, Discuss the STP strategies for the two consumer markets. Design a marketing mix plan for marketing a fast moving consumer good to the two consumer markets.   To achieve M3 you will use an appropriate structure and approach to design the marketing mix elements for an FMCG product for the two consumer markets mentioned above   To achieve D3, you need to generate ideas and creatively be involved in designing appropriate strategies for an FMCG category of product, for the markets mentioned above. Task 7 – LO4 – Assessment Criteria 4.2 (M3, D3)     “Color line” is a Paints and varnishing company which manufactures and markets home and Industry paints, to both consumer and business markets. Illustrate differences in marketing products and services to businesses rather than individual consumers.   To achieve a pass you must, explain the difference between marketing to consumer market and business market & how marketing paints to organizations is different from  marketing  to  individual consumers. •       To achieve M3 you will present all the issues which differentiate between marketing to individual consumers and Business consumers in detail and with appropriate structure and approach while focusing on wall color painting products.   •       To achieve D3, you need to generate ideas about marketing the paint products innovatively and creatively within the given context. Task 8 – LO4 – Assessment Criteria 4.3 (M3, D3) “Rooa Chocolates” is a business firm, marketing Date chocolates in Oman, It now aims at becoming successful internationally. To become successful internationally, it has to consider several factors   Explain How they can go International and discuss the important factors that differentiates international marketing from domestic marketing. •       To achieve a pass you must, o    Explain the differences of marketing domestically and internationally o    Explain how is marketing decisions related to Date Chocolates be influenced by macro and micro factors in these markets.   •       To achieve M3 you will present all the factors that are different between domestic marketing and international marketing in detail using an appropriate structure and approach.   •       To achieve D3, you need to generate ideas about marketing activities for  Date  Chocolate products innovatively and creatively for international and domestic markets and thinking effectively in unfamiliar contexts of international markets.

Evidence checklist	Summary of evidence required by student
Task1	3.1  explain how products are developed to sustain competitive advantage
Task 2	3.2  explain how distribution is arranged to provide customer convenience
Task 3	3.3    explain how prices are set to reflect an organisation’s objectives and market conditions
Task 4	3.4 illustrate how promotional activity is integrated to achieve its marketing objectives
Task 5	3.5  analyse the additional elements of the extended marketing mix
Task 6	4.1 Plan marketing mixes for two different segments in consumer markets
Task7	4.2 Illustrate the differences in marketing products and services to businesses rather than consumers
Task 8	Show  how and why international marketing differs from domestic marketing

Criteria Reference	To achieve the criteria, the evidence must show that the student can:
LO3
Task 1	3.1  explain how products are developed to sustain competitive advantage
Task2	3.2  explain how distribution is arranged to provide customer convenience
Task3	3.3    explain how prices are set to reflect an organisation’s objectives and market conditions
Task4	3.4 illustrate how promotional activity is integrated to achieve its marketing objectives
Task5	3.5  analyse the additional elements of the extended marketing mix
LO4
Task6	4.1 Plan marketing mixes for two different segments in consumer markets
Task7	4.2 Illustrate the differences in marketing products and services to businesses rather than consumers
Task8	Show  how and why international marketing differs from domestic marketing