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Course/Programme:BA Business Studies
Module Title:Integrated Case Study Analysis
Module Leader:Anand Walser
Assignment titles:Case Study Analysis
Assignment number:CMDBST303
Date given out:April 2022
Submission date:30th June 2022
Eligible for late submission (3 working days, with penalty)?Yes
Method of submission:XOnline onlyOnline and paper copy
Special instructions for submission (if any): 
Date for results and feedback: 
Employability skills assessed: 
Learning outcomes assessed:Define and critically discuss the problem/issues to be addressed and evaluated in a business scenario/case study context   2. Critically identify and discuss the theory, principles, contexts, techniques and functions of case study analysis methodology and application and their contribution to the development of business success   3. Understand and critically comprehend and evaluate the relationship between case study analysis, business project development opportunities and the formulation of business proposals and related business decision making   4. Critically develop a business development proposal which is based on benchmarked case study analysis and evaluation and which is contextualised by the student’s career aspirations

Individual Case Study Analysis (100%)

Select one case study from the cases provided on your student Portal, and identify the problems, issues and challenges faced by that firm. For your chosen case study, as an individual, you need to select the specific problems faced and complete an analysis structured as below.

 Contents Word count
 Executive SummaryA short summary of the entire work Background, a brief statement of the problem, aims of the analysis, approach adopted for analysis, findings  200 words
Chapter 1Introduction to the case study Statement of the Problem Research aims and objectives Structure of the rest of the report300 words
2Case brief: Description of the situation            Clearly describe the situation in the case.300 words
3The problem statement, plan of analysisStatement of the problems in the case Proposed plan of analysis Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (Explain and evaluate the concepts, theories, models, and research relevant to the case)    1000 words
4Analysis & FindingsAn assessment of the current positions facing your chosen company. (Derived from applying the principles and practices of the concepts, theories and models referred to and discussed in chapter3)800 words
5The proposed solution to the problemIntegrated assessment of the analysis – generate ideas or alternative solutions to the problems and issues. Choose a “best fit” solution from the options    Recommendations Decide on an action plan of Limitations of the study, scope for further research600 words
 AppendicesThis section will contain all the documentation, data, financial reports etc. used in the case analysis 
 Total 3000 words

A list of references MUST be provided, and the Harvard system of referencing MUST be followed.


3000 words


Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: Report
  4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
  5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer-reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer-reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

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