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Course/Programme: | BA Business Studies | ||
Level: | 6 | ||
Module Title: | Integrated Case Study Analysis | ||
Module Leader: | Anand Walser | ||
Assignment titles: | Case Study Analysis | ||
Assignment number: | CMDBST303 | ||
Weighting: | 100% | ||
Date given out: | April 2022 | ||
Submission date: | 30th June 2022 | ||
Eligible for late submission (3 working days, with penalty)? | Yes | ||
Method of submission: | X | Online only | Online and paper copy |
Special instructions for submission (if any): | |||
Date for results and feedback: | |||
Employability skills assessed: | |||
Learning outcomes assessed: | Define and critically discuss the problem/issues to be addressed and evaluated in a business scenario/case study context 2. Critically identify and discuss the theory, principles, contexts, techniques and functions of case study analysis methodology and application and their contribution to the development of business success 3. Understand and critically comprehend and evaluate the relationship between case study analysis, business project development opportunities and the formulation of business proposals and related business decision making 4. Critically develop a business development proposal which is based on benchmarked case study analysis and evaluation and which is contextualised by the student’s career aspirations |
Individual Case Study Analysis (100%)
Select one case study from the cases provided on your student Portal, and identify the problems, issues and challenges faced by that firm. For your chosen case study, as an individual, you need to select the specific problems faced and complete an analysis structured as below.
Contents | Word count | ||
Executive Summary | A short summary of the entire work Background, a brief statement of the problem, aims of the analysis, approach adopted for analysis, findings | 200 words | |
Chapter 1 | Introduction to the case study | Statement of the Problem Research aims and objectives Structure of the rest of the report | 300 words |
2 | Case brief: Description of the situation | Clearly describe the situation in the case. | 300 words |
3 | The problem statement, plan of analysis | Statement of the problems in the case Proposed plan of analysis Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (Explain and evaluate the concepts, theories, models, and research relevant to the case) | 1000 words |
4 | Analysis & Findings | An assessment of the current positions facing your chosen company. (Derived from applying the principles and practices of the concepts, theories and models referred to and discussed in chapter3) | 800 words |
5 | The proposed solution to the problem | Integrated assessment of the analysis – generate ideas or alternative solutions to the problems and issues. Choose a “best fit” solution from the options Recommendations Decide on an action plan of Limitations of the study, scope for further research | 600 words |
References | |||
Appendices | This section will contain all the documentation, data, financial reports etc. used in the case analysis | ||
Total | 3000 words |
A list of references MUST be provided, and the Harvard system of referencing MUST be followed.
LENGTH REQUIRED |
3000 words
FORMATTING AND LAYOUT |
Please note the following when completing your written assignment:
- Writing: Written in English in an appropriate business/academic style
- Focus: Focus only on the tasks set in the assignment.
- Document format: Report
- Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
- Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer-reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer-reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.
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