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LSC, London offers student assessment in the form of a Report to assess their knowledge of the BA Business subject. In the Digital Business Assignment, there is a task that every student need to clear in order to showcase their proficiency in the subject.

Course/Programme:BA Business
Level:5
Module Title:Digital Business
Module Leader:Chandranna Rayadurg
Assignment titles:Individual Report
Assignment number:1
Weighting:100%
Date is given out:January 2022
Submission date:8th April 2022
Eligible for late submission (3 working days, with penalty)?Yes
Method of submission:XOnline onlyOnline and paper copy
Special instructions for submission (if any): 
Date for results and feedback: 
Employability skills assessed:C1:            Reading, selecting, analysing and synthesising information from a range of sources C2:            Producing different types of document C3:            Participating in discussions IT1:           Preparing information N3:            Presenting your findings S1:             Plan personal work schedules WWO2:    Working towards identified targets
      Learning outcomes assessed:1.      LO1: Understand the key trends and advantages of digital technology and implications for managing the virtual business in the global environment 2.      LO2: Critically evaluate new and emerging digital business models and key business issues such as cyber security and ethics etc. in managing effective e-business 3.      LO3: Evaluate the impact of new collaborative relationships and strategic alliances through digital technology. 4.      LO4: Understand and apply relevant digital business theoretical concepts in practical contexts 5.      LO5: Use a multi-disciplinary approach to apply E-Commerce principles in a business/public/voluntary sector organisation.  

The digital technology transformation is rapidly becoming a standard across many business environments. So, without a digital-first strategy, many businesses, if not all, are likely to fall behind the competition and eventually struggle to grow. This is very clear during times of pandemics. Many successful digital businesses have seen significant growth in their businesses. For example, Amazon reported record net sales of $75.5 billion in the first quarter of 2020 (Rikap, 2020)

Choose a well-established digital business or e-commerce business in a B2B or B2C context. The chosen business must have a well-developed website, where you can find information about their strategies and operations. You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.

The tasks include:

  1. Provide an overview of key trends and advantages of digital technology and implications for managing the virtual business in the global environment by drawing on your chosen business.
  2. Critically evaluate new and emerging digital business models in the context of key business issues such as cyber security and ethics that your chosen business uses or may use.
  3. Evaluate the impact of new collaborative relationships and strategic alliances through digital technology for your chosen business.
  4. Critically discuss the impact of cryptocurrencies such as Bitcoin (₿) and others on businesses. What do you think of El Salvador’s legal tender of adoption ₿ in early September 2021? 

Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: Report
  4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
  5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer-reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer-reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

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