Get help with Digital Business Assignment

Course/Programme:	BA (Hons) Business Studies with Foundation
Level: Foundation Year 0 (Level 0) Year 2 Level 4 Year 3 Level 5 Year 4 Level 6	Year 3 (Level 5)
Module Title:	Digital Business
Module Leader:	Chandranna Rayadurg
Assignment title:	Digital Business
Assignment number:	1
Weighting:	100% of overall module grade
Date given out:	25/04/2023
Submission date:	10/07/2023
For late submission, please check CCCU Taught regulation (page 28 on late submission) and Extenuating Policy:	CCCU Taught regulation   CCCU Extenuating Circumstances Policy
Method of submission:	x		Online and paper copy
Special instructions for submission (if any):
Date for results and feedback (Please note the final grade is subject to the main CCCU assessment Board)	31/07/2023
Learning outcomes assessed:	Understand the key trends and advantages of digital technology and implications for managing virtual business in the global environment.Critically evaluate new and emerging digital business models and key business issues such as cyber security and ethics etc. in managing effective e-business.Evaluate the impact of new collaborative relationships and strategic alliances through digital technology.Understand and apply relevant digital business theoretical concepts in practical contexts of a business or a non-voluntary sector.

TASK DESCRIPTION

BACKGROUND

Technology today is no longer seen as a facilitator of everyday business practices. It has now become the heart, the centre of almost every business strategy, and data can be used by businesses to produce, store, and analyse relevant information to achieve the competitive advantage over their peers. Digital business, as it relates to business technology, offers companies and individuals new ways to connect, collaborate, conduct business, and build bridges between people. It impacts the basis of business functionality and determines the way business is managed today. However, security and privacy have become one of the biggest concerns. For example, on 5^th of April 2022, The Works, a discount retailer based in the United Kingdom, forced to shut some its shops after cyber-attack (BBC,2022). This shows digital business must take utmost care in securing their systems.

TASK

Choose a well-established digital business or e-commerce business in a B2B or B2C context. The chosen business must have a well-developed website, where you can find information about their strategies and operations. You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.

The tasks include:

1. Provide an overview of key trends and advantages of digital technology and implications for managing virtual business in the global environment by drawing on your chosen business.
2. Critically evaluate new and emerging digital business models in the context of key business issues such as cyber security and ethics that your chosen business uses or may use.
3. Evaluate the impact of new collaborative relationships and strategic alliances through digital technology for your chosen business.
4. Identify and evaluate the push and pull supply chain concepts to chosen business and identify current e-supply chain of your chosen business.

Reference:

• BBC News. 2022. The Works forced to shut some shops after cyber-attack. [online] Available at: <https://www.bbc.co.uk/news/business-60993635> [Accessed 5 April 2022].
• The Guardian. 2022. Tether pays out $10bn in withdrawals since start of crypto crash. [online] Available at: <https://www.theguardian.com/technology/2022/may/22/tether-pays-out-10bn-in-withdrawal-since-crypto-crash> [Accessed 23 May 2022].

LENGTH REQUIRED

4000 words [+/-10%]

FORMATTING AND LAYOUT

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer-reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer-reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

The use of a range of information sources is expected – academic books, peer-reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

Please refer to CCCU General Assessment Grading Criteria and Rubric

• Foundation
• Level 4
• Level 5
• Level 6

marking criteria and Student FEEDBACK – ASSIGNMENT 1

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers use a similar format to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.

Common Assessment Criteria Applied	Marks available	Marks Awarded
1. Research-informed Literature Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.
Uses a variety of credible academic and industry sources and follows the Harvard Referencing system/protocol to include in-text citation and an end reference list.	10
2. Knowledge and Understanding of Subject Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.
Demonstrating knowledge and understanding of the selected concepts/ models used in the presentation.	30
3. Analysis Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence
Analysis and critical evaluation to inform issues identified as part of your findings in the final section/conclusion to your report.	30
4. Practical Application and Deployment Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.
Integration and application of the conceptual material and frameworks (including academic texts and journals) to your chosen organisation in a way that generates insight for the reader.	20
5. Skills for Professional Practice Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation. Clarity of expression (incl. accuracy, spelling, grammar, punctuation, and numeracy)
Quality of the presentation. Potential effectiveness in terms of getting your messages across to your intended audience.  Clarity of expression (incl. accuracy, spelling, grammar, punctuation, and numeracy)	10
TOTAL	10