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Purpose:

This individual assessment will contribute 40% to your overall grade.

Instructions:

The food industry mainly consists of four distinct sectors: the farm service sector, the producer sector, the processor sector and the marketer sector. This assessment requires you to choose one company from the food industry and respond to the following 4 questions. The company can be ideally from small to the large or multi-national company from any part of the world.

1. Referring to the company you selected, what two external trends do managers in that company have to deal with? How do you think these trends might constrain decisions made by the managers?

• Businesses are built on relationships. What two stakeholders do you think might be highly important to this company. What interests might these two stakeholders have?

• The primary means of sustaining competitive advantage is to adjust faster to the environment than your competitors do. Compared with other players in the industry, how effective have you found the company to be, in using the digital business space to stay competitive in the market? Provide two pieces of evidence.

• How could the company use its organisational design to encourage a learning organisation? Discuss from two perspectives.

 Refer to ‘Assessment Task 3’ – rubric

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Submission

You should submit using the Moodle submission link for this assignment. Remember that, the report should:

1. Company background. Provide a summary of the business purpose, context and trade

– what is it and what will it do?

• Present each question under separate sub-headings
• Provide the title of the report, student full name and student number, subject code and title, and name of the teacher
• Write approximately 2,000 words (excluding references and appendices)

• Use Calibri 12 point font, 1.5 line spacing
• Reference carefully using the Harvard referencing system. Students must use at least 5 academic references, and then may use any number of other resources (e.g. industry/company reports).
• Include an in-text citation when you refer to, summarize, paraphrase, or quote from another source.
• Start a new paragraph when a new or different point/topic/issue is to be discussed. Avoid using very large paragraphs.
• Include relevant tables, graphs, and figures (whichever is applicable).
• Demonstrate ability to present a well written and well-structured report

Text similarity:

You can submit your draft twice to check the Turnitin score but this has to be done prior to the deadline. Please keep the Turnitin text similarity score at a minimum (recommend below 15%). Assignments with poor referencing, or a 25% similarity score or higher may be penalised and referred to the Academic Integrity team.

Extensions:

The teaching staff will not be able to grant extensions to students. Students can seek extensions from the Special Consideration team no later than three business days after the assignment due date.

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