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HI6006 Competitive Strategy


Assessment Details and Submission Guidelines
TrimesterT1 2022
Unit CodeHI6006
Unit TitleCompetitive Strategy
Assessment TypeGroup Assignment – maximum 4 persons per group Note: Groups must be formed by week 6. Once a group is formed, no changes are allowed.
Assessment TitleReport – Case Analysis using Strategy Models
Purpose        of         the assessmentStudents are required to explain in report format, with reference to case studies that relate to each of the strategy models of your choice, how at least any two of the following strategy models are applied, i.e. one from each column here: Choose ONE model from this column And Choose ONE model from this column Positioning Grid (lecture 2) PROFIT and VRIO in combination (lecture 3) Porter’s generic business strategy (lecture 4) Cross Impact Analysis (CIA, in combination with SWOT) (lecture 3) Product Life Cycle (lecture 5) Diversification and the BCG Matrix (lectures 6 and 7) Porters International Diamond model (lecture 8) Values Journey and Organisational Pathologies (lecture 9) NB: Use a different case for each. Be sure to base your answer on the models studied in class and quote all academic sources. This is strictly required to be your own original work. Most of the facts you need to apply your 2 models should be drawn from the tutorial cases you choose. You may also introduce some additional case material, correctly referenced, but at least 50% of your content must come from the cases provided in Blackboard Tutorial Materials.
Total Marks40 [note: the total assignment is graded out of 40]
Word limitReport not more than 2500 words
Due DateWeek 10 (27th May, 2022) for the final report. [Late submission penalties accrue at the rate of -5% per day]
Submission GuidelinesAll work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.At the end of your report please include an appendix stating ‘who wrote which section’, i.e. provide the student name and number for each section of the report.

This assignment aims at ensuring that students are knowledgeable and can apply at least two models to two different case studies (select from those in the tutorials) and are able to apply the strategic management process using relevant strategy development models that are applicable to the selected case.


Select any two minicases from those in our first 9 weeks of tutorials and select at least two strategy models/theories to apply to the facts of the relevant case. See Tutorial Materials in BB for selected cases.

In this report, the use of sub-headings is essential. Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Holmes-adapted Harvard style.

Your final submission is due Friday of week 10 at midnight. Late submissions attract penalties at the rate of –5% per day.

Assignment Structure Required

To ensure that all students participate equitably in the group assignment and that students are responsible for the academic integrity of all components of the assignment. You need to complete the following table which identifies which student/students are responsible for the various sections of the assignment:

Assignment SectionStudent Name and Number

This table needs to be completed and submitted with the assignment as it is a compulsory component required before any grading is undertaken.

Holmes Adapted Harvard Referencing

Holmes has now implemented a Holmes adapted Harvard approach to referencing:

  1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.
  2. Your Reference list is to be located on a separate page at the end of the essay and titled: References.
  3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname.  In addition, it MUST include a hyperlink to the full text of the cited reference source. 
    For example;
    Hawking, P., McCarthy, B. and Stein, A. 2004. Second Wave ERP Education, Journal of Information Systems Education, Fall,  http://jise.org/Volume15/n3/JISEv15n3p327.pdf
  4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found. For example,
    “The company decided to implement an enterprise wide data warehouse business intelligence strategy” (Hawking et al, 2004, p3(4)).

Adherence to Referencing Guidelines is Mandatory

  1. Students who submit assignments which do not comply with the guidelines will incur penalties.
  2. Students whose citations are fake will be reported for academic misconduct.


Marking Rubric

Marking Rubric    
 ExcellentVery GoodGoodSatisfactoryUnsatisfactory
Section 1. Identification of strategic issues in the chosen case Max 10 marksAll key strategic Issues, as per our case, are identified and well-explainedMost key strategic Issues, as per our case, are identified and explainedSome key strategic Issues, as per our case, are identified and explainedKey strategic Issues, as per our case, are identified and explained, but not wellStrategic Issues NOT identified per our case or explained incorrectly or poorly
Section 2. Explanation of the Models and Strategy Development theory. Max 10 marksModels we taught are explained exceptionally-wellModels we taught are explained very wellModels we taught are well explainedModels we taught appear to be understood, though not well-explained.Models NOT what we taught or have been misunderstood or unsatisfactorily explained
Section 3. Application of Relevant Theoretical Concepts. Max 10 marksModels are relevant to the issues in the case precisely and applied excellentlyModels match the issues in the case and are applied very wellA good attempt has been made to apply relevant theoretical models/ concepts to the caseA satisfactory attempt has been made to use relevant models to analyse the caseThe attempt made to match and apply relevant theoretical concepts to the case is unsatisfactory or negligible
Section 4. Structure and Professionalism of the Report. Max 10 marksThe report is exceptionally well-documented with High Distinction / Virtuoso qualityThe report is very well- documented with  Distinctive qualityThe report is well-documented to a Credit- worthy qualityThe report is only satisfactoryThe report is unsatisfactory
  Total 40 marksLate penalties are applied at -5% per day
Non-compliant referencing -10% (NB: Fake referencing is a form of Academic Misconduct)


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