Faculty of Computing, Engineering & Media (CEM) Coursework Brief 2021/22
|Module name:||E-Commerce Systems|
|Title of the Assignment:||A Critical Analysis of your E-Commerce Organisation: Amazon, British Airways, Currys PC World, Tesco, Nike, Deliveroo, or Hotels.com|
|This coursework item is:||Summative|
|This summative coursework will be marked anonymously||Yes|
|The intended Learning Outcomes (LOs) that are assessed by this coursework are: Formulate and defend a suitable design and topography of an E-Commerce Systems application appropriate to a defined complex problem. Have a comprehensive understanding of the strategies for E-Commerce Systems development, and their role in the provision of information to the decision-making process.|
|This coursework is:||Individual|
|This coursework constitutes 100% to the overall module mark.|
|Date Set:||March 2022|
|Date & Time Due:||Monday, 16th May 2022, 12h00|
|Your marked coursework and feedback will be available to you on: If for any reason this is not forthcoming by the due date your module leader will let you know why and when it can be expected. The Associate Professor Student Experience ) should be informed of any issues relating to the return of marked coursework and feedback. Note that you should normally receive feedback on your coursework by no later than 20 University working days after the formal hand-in date, provided that you have met the submission deadline.||Monday, 13 June 2022|
|When completed you are required to submit your summative coursework: 1. As a Word or PDF Document via Turnitin If for any reason Turnitin is not working at the date/time of the submission deadline, please provide it as an attachment to an email to the module leader by the specified deadline date/time and a subsequent Turnitin submission can be completed as soon as the facility is available again to use. If you need any support or advice on completing this coursework please visit the Student Matters tab on the Faculty of Computing, Engineering and Media Blackboard page.|
|Late submission of coursework policy: Late submissions will be processed in accordance with current University regulations which state: “the time period during which a student may submit a piece of work late without authorisation and have the work capped at 40% [50% at PG level] if passed is 14 calendar days. Work submitted unauthorised more than 14 calendar days after the original submission date will receive a mark of 0%. These regulations apply to a student’s first attempt at coursework. Work submitted late without authorisation which constitutes reassessment of a previously failed piece of coursework will always receive a mark of 0%.”|
|Academic Offences and Bad Academic Practices: These include plagiarism, cheating, collusion, copying work and reuse of your own work, poor referencing or the passing off of somebody else’s ideas as your own. If you are in any doubt about what constitutes an academic offence or bad academic practice you must check with your tutor. Further information and details of how DSU can support you, if needed, is available at:|
|Tasks to be undertaken: See below|
|Deliverables to be submitted for assessment: See below.|
|How the work will be marked: See Appendix 1|
|Module leader/tutor name:||Caroline Khene|
IMAT5211 E-Commerce Systems
Assignment – A Critical Analysis of your E-Commerce Organisation: Amazon, British Airways, Currys PC World, Tesco, Nike, Deliveroo, or Hotels.com
Throughout the module, your group has been applying the concepts of E-Commerce to your assigned organisation: Amazon, British Airways, Currys PC World, Tesco, Nike, Deliveroo, or Hotels.com. As an individual, you are required to write a report, based on a critical analysis of your organisation. Your report should include the following:
- Business overview: Provide an introduction and business overview of your organisation including the: name, vision and mission, products/services, targeted customers, and organisational structure (in the form of a diagram).
- Conduct a SWOT analysis of the current state of your organisation, in relation to the application of e-commerce. Present your results in a 2 X 2 matrix table.
- Discuss the following key elements of your organisation’s business model:
- Value Proposition
- Revenue Model
- Market Opportunity
- Competitive Environment
- Competitive Advantage
- Online marketing has been transformed by social, mobile and local marketing.
- Explain how your organisation applies online marketing to reach its targeted market, using the Social Marketing Process.
- Discuss how mobile and local marketing may support the social marketing process of your organisation.
- What recommendations can you propose for your organisation to improve their effectiveness in using social marketing?
- Select any four (4) unique features of e-commerce, and discuss the ethical, social and/or political implications for your organisation.
Requirements and Instructions
- You are only allowed to work with the organisation your assigned group has been working on.
- It is expected that you will prepare and submit a comprehensive word-processed, structured, logical, technical report in a professional format.
- The report is to be electronically submitted through the Turnitin link on the
IMAT5211 Blackboard shell by 12h00 noon, Monday, 16th May 2022.
- A typical report structure includes: Title page, contents, introduction, and main body of report, conclusions, recommendations, and appendix (where appropriate).
- Note: The title page should contain: Module code and your p-number, assignment title, and deadline date. You should include your p-number in the footer of every page along with page numbers (there should be no page number displayed on the title page).
- Marking is Anonymous. Do not include your name on your assignment cover page, nor provide your name on file. Your p-number is sufficient. Label your submission file as: IMAT5211 Assignment_[p-number]
- Total word count: 2500 (±10%)
- Please make sure all the materials used in your assignment are properly referenced, including sound citations using the Harvard Referencing System. The DMU library provides an online guide, which is available.
- Watch the following video on LinkedIn Learning on: hndassignmenthelp.com
- The marking criteria are supplied in Appendix 1.
- If you have any questions, please direct these to Caroline Khene at punjabassignmenthelp.com
Appendix 1: Marking Scheme
Coursework Grading Sheet 2021/2022
|Criteria||Relative Weight||Fail/Refer F/D- < 40%||Marginal Fail D, D+ 40- 49%||Pass C-, C, C+ 50 – 59%||Merit B-, B, B+ 60 – 74%||Distinction A-, A, A+ 75 – 99%|
|Report Part 1: Business Overview||10%||No business introduction, and very little to no clear indication of the product or service provided, mission/vision or organisational structure.||Some overview of the business provided, with a limited description of the product/service provided, mission/vision or organisational structure.||Fairly useful overview of the business, with limited research around the sector to frame the business clearly.||Good/Very good overview of the business, with some research around the sector to frame the business clearly||Excellent clear overview of the business, with research around the sector to frame the business clearly|
|Report Part 2: Ecommerce presence analysis using a SWOT analysis||15%||Very Little or no Application of SWOT to analyse the business.||Some applications of SWOT to analyse the business||Useful SWOT to analyse the business||Good/Very Good SWOT analysis leading to a clear company’s business presence/position.||Excellent SWOT analysis leading to professional insights into the company’s analysis.|
|Report Part 3: Business Model Key Elements||20%||Little or no discussion of key elements, with little understanding of the company’s business model.||Very limited application discussion of key elements showing a limited understanding of the company business model.||Useful discussion of key elements leading to a some understanding of the company business model.||Good/Very Good discussion of key elements leading to clear insights into company business model.||Excellent discussion of key elements leading to thorough and professional insights into the company business model.|
|Report Part 4: Social, Mobile, and Local Marketing||20%||Very little or no application of the social marketing process indicated for the company’s business model analysis.||Some application of the social marketing process carried out but limited application to the company’s business model analysis.||Useful application of the social marketing process leading to a clear understanding and application to the company business model analysis.||Good/Very good application of the social marketing process leading to clear insights into the company business model analysis.||Excellent application of the social marketing process leading to thorough professional insightsinto the company business model analysis.|
|Report Part 5: ethical, social and political implications||20%||Very little or lack of analysis of ethical, social and political implications, and very little to no application to the business.||Some analysis of ethical, social and political implications, and limited application to the business.||Useful analysis of ethical, social and political implications, and some application to the business.||Good/Very good analysis of ethical, social and political implications, and application to the business.||Excellent analysis of ethical, social and political implications, and application to the business.|
|Structure and Presentation||5%||Lack of structure and level of presentation||Some level of structure and presentation||Useful structure with some level of clarity and presentation||Good/Very good structure bringing high level ofclarity, and good presentation||Excellent structure, with high level of presentation and excellent clarity in work|
|English Language Proficiency and Arguments Rational||5%||Very Poor use of English Language with no rational||Use of some standard level of English Language with some rational in arguments||Acceptable use of English Language with some level of rational in the arguments||Good/Very good level of English Language supporting very good rational in arguments||Excellent use of the English Language showing high proficiency in the language with excellent arguments.|
|Harvard Referencing Systems||5%||Lack of any Referencing style||Some usage of Harvard Referencing style||Correct use of Harvard Referencing style||Good/Very good use of Harvard Referencing style||Excellent use of Harvard Referencing style|