+4474648-84564 MOD007662 Principles of marketing management assignment help ARU
MOD007662 Principles of marketing management ARU Assignment help
Anglia Ruskin University (ARU) has deployed the assessment pattern wherein uniquely designed assignments are provided to students in order to check their grasp of knowledge of subject. MOD007662 Principle of marketing management subject deals with the main theories and principle concerning with the marketing management which are of immense importance for the business leaders in current age. These theories and principles are applied to the business to consumer as well as business to business organizations operating around the world. This subject is one of the core subjects for Master of Business administration for Anglia Ruskin University. There is direct linkage of this subject with other subjects of this course such as Organizational psychology in social context, management and strategy, finance for decision making and leadership for change.
MOD07662 Principle of marketing management 010 Element Presentation 15 minutes
(2021 MOD‐007662 TRI1 F01CHE)
010 Element Presentation 15 minutes (2021 MOD‐
007662 TRI1 F01CHE)
Due Friday by 14:00 Points 100 Submitting a file upload
Available until 19 Nov at 14:00
| Assessment Format: | PR – Presentation |
| Mode of Submission: | Canvas: Online submission via Canvas It is not recommended to submit via the Canvas App due to some limitations in the App functionality. We would suggest instead that submission is made on a browser from a computer or mobile device. It is not recommended that you submit your assignment or take a quiz on a cellular or satellite connection. This is because loss of internet connection during assessment is most commonly associated with these services, although we understand that sometimes this is the only option. Wherever possible, we would recommend that assessments are submitted or undertaken on WiFi or hardwired (ethernet) connections. Large files are best submitted on a hardwired internet connection (i.e., not WiFi). |
| Weighting: | This assessment is worth 50% of the Module mark |
| Assessment Level: | 7 |
| Element Learning Outcomes: | The element learning outcomes for this assessment are: 1-6 |
| Marking Approach: | Fine-graded |
| Feedback Release Date: | 17/12/2021 |
Assessment Task Detail and Instructions:
Task: Your task is to prepare a 15 minute company and market situation analysis presentation for a company of your choice operating in the Chocolate (confectionery) industry, addressing the brief outlined and to be submitted in week 9 on Friday 19th November 2021 by no later than 2pm.
Please note that due to implications of Covid-19, you are expected to submit individual presentations only (i.e., each student prepares/ submits their own presentation).
You will be required to upload an individual audio or video recording and any supporting materials (e.g. presentation slides) for the oral presentation you are due to give. You may work remotely together but must record and submit individually.
Element 010 brief:
94% of adults in the UK eat chocolate, with 3 in 5 (61%) eating chocolate more than once a week. The emotional links of chocolate play a key role, with craving being a main reason for eating chocolate throughout the day and relaxing/de-stressing being a main reason for eating chocolate in the evening (Winthur, 2018).
Premiumisation remains to be a key market trend in the chocolate confectionary industry (ibid). The incorporation of additional flavourings, use of natural sweeteners or focus on cocoa content and origin can help achieve the premium perception (Hopping, 2018; Winthur, 2018). These trends are also useful tools for working towards the PHE’s 20% sugar reduction target to be
reached by 2020, in order to avoid measures such as promotion bans or an extension of the sugar tax currently restricted to carbonated drinks (Winthur, 2018).
Some of the sub-markets in the chocolate industry are as follows:
Chocolate confectionary Chocolate assortments Seasonal chocolate
Chocolate biscuits
(Store cupboard) Chocolate cakes and cake bars Cocoa powder
Chocolate drinks
Chocolate chilled desserts Chocolate ice-cream
Chocolate spread Cereal bars
Some chocolate manufacturers also provide services in the form of factory tours / attractions, or have their stores / e-commerce sites.
Element 010 requirements:
Internal Evaluation. Internal analysis of the company, to include the analysis of:
The company’s current situation and the key challenges it needs to overcome (if any) – any existing purpose statements the company has e.g. vision and mission statements, core values and strategic objectives – Internal environment capability analysis, including resources, core competencies, sustainable competitive advantage, etc. – This analysis should point to the company’s strengths and weaknesses – the consumer perceived value of the chosen chocolate brand- A product or service marketing mix evaluation of the company (whichever is more appropriate to the company).
Guidance Resources:
Reading list, which can be found on the canvas site. Also, Study Skills Plus
Assessment Marking Criteria / Scheme:
Element 010 marking scheme – Presentation
| Marking Criteria: | % of Total Mark | Learning Outcomes |
| 1. Range and use of secondary sources, quality of sources used. | 10% | 1, 2, & 3 |
| 2. Analysis – ability to explain relationship between problem(s) and research evidence, use of evidence to support the analysis | 40% | 1, 2, 3, 4, 5 & 6 |
| 3. Evaluation and conclusions – ability to critically evaluate the findings and offer evidence-based conclusions. | 30% | 1, 2, 3, 4, 5 & 6 |
| 4. Quality of presentation – use of slides, variety/ style, timings, structure, organisation | 10% | n/a |
| 5. Communication of ideas – logical storytelling, professionalism, presentation skills, clarity of communication, clear ideas, level of engagement/ interest generated | 10% | n/a |
| Total | 100% |
Feedback Arrangements:
Formative feedback + written academic feedback through Canvas
Links to important regulations / advice about late submissions etc.
Student advisers: Please contact a Student Adviser at the earliest opportunity, and before your deadline, if you are experiencing issues that may affect your submission, as they manage any extension requests and exceptional circumstances
applications. h ttps://www.aru.ac.uk/studentadvisers (https://www.aru.ac.uk/studentadvisers)
The form to request an extension from the Student Advisors is here: e xtension request form (https://anglia.topdesk.net/tas/public/ssp/content/serviceflow? unid=a4a344ff732f4be7a4739261032aa7a8&openedFromService=true)
Late submission: You can still submit assignments late, up to five working days after the submission deadline. However, submitting late without an authorised extension will result in the element of assessment to which the assignment contributes being capped at 40%. Full details on Late Submissions are here: h ttps://www.aru.ac.uk/latework (https://www.aru.ac.uk/latework)
Re-Assessment Arrangements:
Task: For the resit of this module you are required to make the necessary amendments to your original presentation.
010 Element Presentation 15 minutes (2021 MOD‐
007662 TRI1 F01CHE)
Due Friday by 14:00 Points 100 Submitting a file upload
Available until 19 Nov at 14:00
| Assessment Format: | PR – Presentation |
| Mode of Submission: | Canvas: Online submission via Canvas It is not recommended to submit via the Canvas App due to some limitations in the App functionality. We would suggest instead that submission is made on a browser from a computer or mobile device. It is not recommended that you submit your assignment or take a quiz on a cellular or satellite connection. This is because loss of internet connection during assessment is most commonly associated with these services, although we understand that sometimes this is the only option. Wherever possible, we would recommend that assessments are submitted or undertaken on WiFi or hardwired (ethernet) connections. Large files are best submitted on a hardwired internet connection (i.e., not WiFi). |
| Weighting: | This assessment is worth 50% of the Module mark |
| Assessment Level: | 7 |
| Element Learning Outcomes: | The element learning outcomes for this assessment are: 1-6 |
| Marking Approach: | Fine-graded |
| Feedback Release Date: | 17/12/2021 |
Assessment Task Detail and Instructions:
Task: Your task is to prepare a 15 minute company and market situation analysis presentation for a company of your choice operating in the Chocolate (confectionery) industry, addressing the brief outlined and to be submitted in week 9 on Friday 19th November 2021 by no later than 2pm.
Please note that due to implications of Covid-19, you are expected to submit individual presentations only (i.e., each student prepares/ submits their own presentation).
You will be required to upload an individual audio or video recording and any supporting materials (e.g. presentation slides) for the oral presentation you are due to give. You may work remotely together but must record and submit individually.
Element 010 brief:
94% of adults in the UK eat chocolate, with 3 in 5 (61%) eating chocolate more than once a week. The emotional links of chocolate play a key role, with craving being a main reason for eating chocolate throughout the day and relaxing/de-stressing being a main reason for eating chocolate in the evening (Winthur, 2018).
Premiumisation remains to be a key market trend in the chocolate confectionary industry (ibid). The incorporation of additional flavourings, use of natural sweeteners or focus on cocoa content and origin can help achieve the premium perception (Hopping, 2018; Winthur, 2018). These trends are also useful tools for working towards the PHE’s 20% sugar reduction target to be
reached by 2020, in order to avoid measures such as promotion bans or an extension of the sugar tax currently restricted to carbonated drinks (Winthur, 2018).
Some of the sub-markets in the chocolate industry are as follows:
Chocolate confectionary Chocolate assortments Seasonal chocolate
Chocolate biscuits
(Store cupboard) Chocolate cakes and cake bars Cocoa powder
Chocolate drinks
Chocolate chilled desserts Chocolate ice-cream
Chocolate spread Cereal bars
Some chocolate manufacturers also provide services in the form of factory tours / attractions, or have their stores / e-commerce sites.
E lement 010 requirements:
Internal Evaluation. Internal analysis of the company, to include the analysis of:
The company’s current situation and the key challenges it needs to overcome (if any) – any existing purpose statements the company has e.g. vision and mission statements, core values and strategic objectives – Internal environment capability analysis, including resources, core competencies, sustainable competitive advantage, etc. – This analysis should point to the company’s strengths and weaknesses – the consumer perceived value of the chosen chocolate brand- A product or service marketing mix evaluation of the company (whichever is more appropriate to the company).
Guidance Resources:
Reading list, which can be found on the canvas site. Also, Study Skills Plus
Assessment Marking Criteria / Scheme:
Element 010 marking scheme – Presentation
| Marking Criteria: | % of Total Mark | Learning Outcomes |
| 1. Range and use of secondary sources, quality of sources used. | 10% | 1, 2, & 3 |
| 2. Analysis – ability to explain relationship between problem(s) and research evidence, use of evidence to support the analysis | 40% | 1, 2, 3, 4, 5 & 6 |
| 3. Evaluation and conclusions – ability to critically evaluate the findings and offer evidence-based conclusions. | 30% | 1, 2, 3, 4, 5 & 6 |
| 4. Quality of presentation – use of slides, variety/ style, timings, structure, organisation | 10% | n/a |
| 5. Communication of ideas – logical storytelling, professionalism, presentation skills, clarity of communication, clear ideas, level of engagement/ interest generated | 10% | n/a |
| Total | 100% |
Feedback Arrangements:
Formative feedback + written academic feedback through Canvas
Links to important regulations / advice about late submissions etc.
Student advisers: Please contact a Student Adviser at the earliest opportunity, and before your deadline, if you are experiencing issues that may affect your submission, as they manage any extension requests and exceptional circumstances
applications. h ttps://www.aru.ac.uk/studentadvisers (https://www.aru.ac.uk/studentadvisers)
The form to request an extension from the Student Advisors is here: e xtension request form (https://anglia.topdesk.net/tas/public/ssp/content/serviceflow? unid=a4a344ff732f4be7a4739261032aa7a8&openedFromService=true)
Late submission: You can still submit assignments late, up to five working days after the submission deadline. However, submitting late without an authorised extension will result in the element of assessment to which the assignment contributes being capped at 40%. Full details on Late Submissions are here: h ttps://www.aru.ac.uk/latework (https://www.aru.ac.uk/latework)
Re-Assessment Arrangements:
Task: For the resit of this module you are required to make the necessary amendments to your original presentation.
This assignment does not count toward the final grade.
011 Element Recommendation 3000 words (2021 MOD007662 TRI1 F01CHE)
Due 10 Dec by 14:00 Points 100 Submitting a file upload
Available until 10 Dec at 14:00
| Assessment Format: | CW – Essay |
| Mode of Submission: | Canvas: Online submission via Canvas It is not recommended to submit via the Canvas App due to some limitations in the App functionality. We would suggest instead that submission is made on a browser from a computer or mobile device. It is not recommended that you submit your assignment or take a quiz on a cellular or satellite connection. This is because loss of internet connection during assessment is most commonly associated with these services, although we understand that sometimes this is the only option. Wherever possible, we would recommend that assessments are submitted or undertaken on WiFi or hardwired (ethernet) connections. Large files are best submitted on a hardwired internet connection (i.e., not WiFi). |
| Weighting: | This assessment is worth 50% of the Module mark |
| Assessment Level: | 7 |
| Element Learning Outcomes: | The element learning outcomes for this assessment are: 1-6 |
| Marking Approach: | Fine-graded |
| Feedback Release Date: | 18/01/2022 |
Assessment Task Detail and Instructions:
Task: Focusing on the same chocolate confectionery brand of your choice, your task is prepare a 3,000 word report to analyse the external environment of the company, identifying opportunities in the UK market that they can act upon – as well as the threats that they need to avoid – finally proposing a new (or modified or extended) product or service for the brands portfolio. Submission deadline: week 12 on Friday 10th December 2021 by no later than 2pm.
E lement 011 requirements:
External Evaluation. External analysis of one sub-market within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PESTLE, Porters Five Forces- Benchmarking, competitor analysis, to include the analysis of:
MACRO environment analysis:
- (PESTLE) analysis to identify key drivers of change (based on possible level of impact)
MICRO environment analysis:
- Industry (Five Forces) analysis to understand intensity of competition and relative attractiveness of market.
- Customer (Segmentation) analysis to share a summary of current customers/users utilising segmentation variables.
Summarise the macro and micro analyses by clearly articulating what they represent in terms of opportunities and threats for the company.
Recommendation. Taking into account the internal and external analyses conducted,
recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis. Discuss the following:
SWOT analysis which summarises the main findings from your internal and external analyses. The SWOT analysis will facilitate identification of key marketing opportunities.
new marketing idea, which includes the details of the new proposed product/service, the opportunity this is responding to, the target market, the marketing activities best suited to
reaching the intended target audience/s.
Assessment weighting: element 010 (50% of the total marks) + element 011 (50% of the total marks): 100%
Guidance Resources:
Reading list, which can be found on the canvas site. Also, Study Skills Plus
Assessment Marking Criteria / Scheme:
Element 011 marking scheme – Recommendation
| Marking Criteria: | % of Total Mark | Learning Outcomes |
| 1. MACRO environment analysis, including (PESTLE) analysis to identify key drivers of change (based on possible level of impact). | 20% | 1, 2, 3, 4, 5 & 6 |
| 2. MICRO environment analysis, including (a) Industry (Five Forces) analysis to understand intensity of competition and relative attractiveness of market. (b) Customer (Segmentation) analysis to share a summary of current customers/users utilising segmentation variables. | 30% | 1, 2, 3, 4, 5 & 6 |
| 3. SWOT analysis which summarises the main findings from the internal and external analyses | 10% | 2, 3, 4, 5 & 6 |
| 4. New marketing idea, which includes the details of the new proposed product/service, the opportunity this is responding to, the target market, the marketing activities best suited to reaching the intended target audience/s. | 30% | 4, 5 & 6 |
| 5. Presentation, including structure, clarity, correct spelling and grammar, appropriate use of tables, diagrams and appendices, referencing. | 10% | n/a |
| Total | 100% |
Feedback Arrangements:
Formative feedback + written academic feedback through Canvas
Links to important regulations / advice about late submissions etc.
Student advisers: Please contact a Student Adviser at the earliest opportunity, and before your deadline, if you are experiencing issues that may affect your submission, as they manage any extension requests and exceptional circumstances
applications. h ttps://www.aru.ac.uk/studentadvisers (https://www.aru.ac.uk/studentadvisers)
The form to request an extension from the Student Advisors is here: e xtension request form (https://anglia.topdesk.net/tas/public/ssp/content/serviceflow? unid=a4a344ff732f4be7a4739261032aa7a8&openedFromService=true)
Late submission: You can still submit assignments late, up to five working days after the submission deadline. However, submitting late without an authorised extension will result in the element of assessment to which the assignment contributes being capped at 40%. Full details on Late Submissions are here: h ttps://www.aru.ac.uk/latework (https://www.aru.ac.uk/latework)
Re-Assessment Arrangements:
Task: For the resit of this module you are required to make the necessary amendments to your original report.
Top 10 tips for scoring high marks in MOD007662 Principle of marketing management
Student’s needs to focus on the class lectures and reading material provided in the college by the tutor in order to score high grades on their MOD007662 assignment. Some of the key tips and tricks which would help in order to gain high marks in this subject is as under
- Clarify the task
- Do the research early
- Leave a strong paper trail
- Brainstorm, make notes, jot down ideas as they occur, and begin by writing the stuff you do know
- Get feedback
- Allow time for revising and editing
- Make the organization apparent
- Write the introduction last
- Check for accuracy
- Proofread carefully
The above mentioned 10 tips are quite helpful for students in Anglia Ruskin University (ARU) for score A grade in their assignment and accomplish course with distinction.
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