MSCPT Full Time Emerging Trends
Lecturer Name: Paul Blunnie Subject: Level 9 – MSCPT- Full Time Emerging Trends Assignment Title An assessment and illustration of the essential determinants pertinent to the success of a new pharmaceutical product. The learning outcomes for this module are as follows, Critically assess and appraise the Product Innovation dynamic used by a pharmaceutical company to drive business success in its business todayEvaluate the relative key factors that underpin the successful management of a pharmaceutical company’s research , development and commercialization activities. Review the technology platforms for a number of pharmaceutical innovative products ,evaluate a range of those platform technologies and analyse the resultant success, failure or current position of those endeavours.Understand and be able to discuss the relative importance of key enablers for emerging pharmaceutical products Assignment Format : Typed submission on Turnitin 100% Instructions The attached websites should be accessed https://www.merckgroup.com/investors/reports-and-financials/earnings-materials/2020-q4/en/2020-Q4-Report-EN.pdf and website https://www.merckgroup.com/en/annualreport/2020/. With reference to the Merck KGaA pipeline candidates please review the following : Current position of Merck in the global pharmaceutical environment Summarize its current commitment to Innovation and what balance of Innovation type are they following Select 4 of its pipeline products and discuss them in terms of: the unmet medical need they address, (15) the technology platform they use , (15) potential advantage and disadvantages of the products (15) the commercialization strategy they each should follow. (15) Wordcount 4000 words+/- 10% . Penalties apply for not conforming with word count requirement. Submission deadline Sat 11th Dec 23.59hrs. 20 20 60 Word/Page count: 4000 +/- 10% Total %: 100% of marks for module Submission details: Submit softcopy of assignment on Turnitin . Penalties apply for not conforming with word count requirement. Submission deadline Sat Dec 11th 23.59hrs.GMT Additional Information: Marks Awarded for under the following headings: Clarity on the discussion statement with illustrated examples from students research and study on pharmaceutical emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Clarity on the discussion on whether a company can secure success with a pharmaceutical product following an Innovation strategy Clarity on the discussion on their tech. platforms, +/-, and commercialization strategy. Clarity on the example products with illustrated examples and justification. 20 20 40 20 Learning outcomes addressed and assessed in this assignment: Critically assess and appraise an established pharmaceutical companys commitment to research , development and commercialization of pharmaceutical products addressing unmet medical need. Evaluate the key factors that underpin a successful Pharmaceutical companys management of their research pipeline .
Grading Scheme for the Assignment
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|As defined in QAE J6 Academic Misconduct Procedure: Plagiarism: Plagiarism includes copying or incorporating material derived from pre-existing work (published or unpublished) without the permission of the originator or without an established form of acknowledgement. It includes verbatim quotation, paraphrasing, imitation or other devices, which give the impression of being a learner’s original work. It also includes the exploitation of ideas from others without proper acknowledgement, which mostly occurs in research, project work or assignments This allegation, if found to be true, represents a case of Major Academic Misconduct under Griffith College Rules. As per the procedure, the penalty for Minor Academic Misconduct, which has taken place for the first time: The learner is given zero in that element of the coursework that was proved to have resulted from academic misconduct. The learner must resubmit only that element of the coursework in which academic misconduct was detected. The result in that element of coursework shall be capped at 40%. If the learner does not resubmit the element within the prescribed timeframe, he / she shall receive a fail result for the entire piece of coursework. A record of the offence will be held internally. You must include your watermark (name) in the document to prove it is original. Examples of plagiarism in this assignment could include, but are not limited to, Submitting a reference list that is not of your own making – copying an existing reference list from another source. Submitting work from secondary sources that involves essentially cutting and pasting from such secondary resourcesSubmitting work that has been completed by others – thesis factories, online help sites, collaboration with others.|