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MSCPT Full Time Emerging Trends

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Lecturer Name:Paul Blunnie
Subject:Level 9 – MSCPT- Full Time  Emerging Trends   
Assignment TitleAn assessment and illustration of the essential determinants pertinent to the success of a new pharmaceutical product.
The learning outcomes for this module are as follows,   Critically assess and appraise the Product Innovation dynamic used by a pharmaceutical   company  to drive business success in its business todayEvaluate the relative key factors that underpin the successful management of a pharmaceutical   company’s research , development and commercialization  activities. Review the technology platforms for a number of pharmaceutical   innovative products ,evaluate a range of those platform technologies and analyse the resultant success, failure or current position of those endeavours.Understand and be able to discuss the relative importance of key enablers for emerging pharmaceutical products
Assignment Format : Typed submission on Turnitin                                                      100% 
Instructions The attached websites should be accessed   https://www.merckgroup.com/investors/reports-and-financials/earnings-materials/2020-q4/en/2020-Q4-Report-EN.pdf and website https://www.merckgroup.com/en/annualreport/2020/.  With reference to the Merck KGaA pipeline candidates please review the following : Current position of Merck in the global pharmaceutical environment Summarize its current commitment to Innovation and what balance of Innovation type are they following Select 4 of its pipeline products and discuss them in terms of:  the unmet medical need they address,                                                                                (15) the technology platform they use ,                                                                                        (15)  potential advantage and disadvantages of the products                                                  (15)  the commercialization strategy they each should follow.                                                (15)   Wordcount 4000 words+/- 10% . Penalties apply for not conforming with word count requirement. Submission deadline Sat 11th Dec  23.59hrs.                  20     20              60                                         
Word/Page  count: 4000 +/- 10% Total %:100% of marks for  module
Submission details:Submit softcopy of assignment on Turnitin . Penalties apply for not conforming with word count requirement. Submission deadline Sat Dec 11th 23.59hrs.GMT  
Additional Information:Marks Awarded for under the following headings: Clarity on the discussion statement with illustrated examples from students research and study on pharmaceutical emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Clarity on the discussion on whether a company can secure success with a  pharmaceutical product following an Innovation strategy Clarity on the discussion on their tech. platforms, +/-, and commercialization strategy. Clarity on the example products with illustrated examples and justification. 20 20 40 20
Learning outcomes addressed and assessed in this assignment:   Critically assess and appraise an established pharmaceutical companys commitment to research , development and commercialization  of pharmaceutical products addressing unmet medical need. Evaluate the key factors that underpin a successful Pharmaceutical companys management of their research pipeline .  

Grading Scheme for the Assignment

Criteria DescriptorClarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need. Clarity on the discussion on whether a company can secure success with a  pharmaceutical product following an Innovation strategy.Clarity on the discussion on their tech. platforms, +/-, and commercialization strategy.. Clarity on the example products with illustrated examples and justification
Weighting to total 10020204020
(80-100)Exceptional clarity on the discussion statement with illustrated examples from students research and study on Pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need.Exceptional summary of the key determinants  and themes based on a significant level of top quality research. The submission demonstrates significant evidence of extensive reading of top-quality sources. Exceptional clarity on   the discussion on whether a company can secure success with a  pharmaceutical  product following an Innovation strategy . Detail is very specific and illustrative . Accurate Data is quoted and reference  from top quality sources. These are clearly demonstrated and discussedClarity on the discussion on their tech. platforms, +/-, and commercialization strategy Exceptionally well argued and illustrated position. Examples show innovation and creativity. These are clearly demonstrated and discussedExceptionally well argued and illustrated position. Examples and justification show innovation and creativity.
(70-79)Very good clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need.Very good summary of the key determinants  and themes based on a significant level of top quality research. The submission demonstrates significant evidence of extensive reading of top-quality sources.Very good  clarity on   the discussion on whether a company can secure success with a  pharmaceutical product. Detail is very specific and illustrative . Accurate Data is quoted and reference  from top quality sources. These are clearly demonstrated and discussedVery  well argued and illustrated position. Examples show innovation and creativity. These are clearly demonstrated and discussed well argued and illustrated position. Examples and justification show innovation and creativity.
(60-69)Good clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need.Good summary of the key determinants  and themes based on a significant level of quality research. The submission demonstrates significant evidence of good reading of quality sources .Good  clarity on   the discussion Detail is specific and illustrative . Accurate Data is quoted and reference  from quality sources. These are clearly demonstrated and discussedGood clarity on the discussionWell argued and illustrated position. Examples show innovation and creativity. These are clearly demonstrated and discussed Well argued and illustrated position. Examples and justification show innovation and creativity
(50-59)Reasonable  clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need.Reasonable summary of the key determinants  and themes based on a significant level of quality research. The submission demonstrates reasonable  evidence of reading of quality sources .Reasonable clarity on   the. Detail is specific and illustrative . Accurate Data is quoted and reference  from quality sources. These are demonstrated and discussedReasonable clarity on thediscussion. An argued and illustrated position. Examples show modest innovation and creativity. These are demonstrated and discussedReasonable  clarity on the discussion. An argued and illustrated position. Examples and justification show modest innovation and creativity
(40-49)Adequate  clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need.Adequate summary of the key determinants  and themes based on a modest level of quality research. The submission demonstrates adequate evidence of reading of sources.  Evidence of research is very limited. Adequate clarity on   the discussion. Detail is specific and illustrative . Accurate Data is quoted and reference  from quality sources. These are adequately demonstrated and discussedAdequate clarity on discussion. An argued and illustrated position. Examples show  very modest innovation and creativity. These are demonstrated and discussed Some poor or limited examples show innovation and creativity..Adequate  clarity on the discussion. An argued and illustrated position. Examples and justification show very modest innovation and creativity Needs to select more from peer reviewed sources.   
(30-39)Poor clarity on the discussion statement with illustrated examples from students research and study on pharma emerging trends in the 21st century addressing role of Innovation, Commmercial considerations, Quality and Unmet medical need.Poor summary of the key determinants  and themes based on a inadequate  level of research. The submission demonstrates poorevidence of reading of sources.  Evidence of research is very limited.  The clarity is very poor and does need interpretation and analysis. Significant elements of ‘cut and paste’ evident in the explanation. The information  are referenced from extremely limited and/or unknown sources, blogs articles, Wikipedia, etc.  The clarity on the issues were inadequate and irrelevant. There is very limited detail, or very generic (significant possible cut and paste) detail .Some very limited data is quoted and reference  from questionable sources. The discussion is very generic and very limited in value.The clarity of the discussion  is inadequate, unrelated or very generic. Extremely  limited discussion.The examples are poor and lack any creativity. Poor clarity on the discussion.. Bereft of an argued and illustrated position. Examples and justification show very poor innovation and creativity
( 0-29)The clarity of the discussion  and analysis  is very poor and does need interpretation and analysis. The explanation is poorly provided. Significant elements of ‘cut and paste’ evident in the explanation. and no evidence of research or explanation. A significant lack of references of quality or relevance. Extremely limited evidence of a review of any relevant literature.  The number and quality of references are very poor.  There appears little evidence of an attempt beyond paraphrasing a list of articles and websites reflecting very poor-quality literature.  There is little if any evaluation. Elements are missing or not complete.The clarity of the discussion  is non-existent or does not answer the brief of the assignment. Significant copy and paste or unrelated content. , unrelated or very generic. Extremely  limited benefits and actions are identified but require significant explanation.The clarity of the discussion  is non-existent or does not answer the brief of the assignment. Significant copy and paste or unrelated content. , unrelated or very generic. Extremely  limited benefits and actions are identified but require significant explanation
Academic MisconductSee Griffith College Policies & Procedures (Section
As defined in QAE J6  Academic Misconduct Procedure: Plagiarism: Plagiarism includes copying or incorporating material derived from pre-existing work (published or unpublished) without the permission of  the originator or without an established form of acknowledgement. It includes verbatim quotation, paraphrasing, imitation or other devices, which give the impression of being a learner’s original work.  It also includes the exploitation of ideas from others without proper acknowledgement, which mostly occurs in research, project work or assignments This allegation, if found to be true, represents a case of Major  Academic Misconduct under Griffith College Rules. As per the procedure, the penalty for Minor Academic Misconduct, which has taken place for the first time: The learner is given zero in that element of the coursework that was proved to have resulted from academic misconduct. The learner must resubmit only that element of the coursework in which academic misconduct was detected. The result in that element of coursework shall be capped at 40%. If the learner does not resubmit the element within the prescribed timeframe, he / she shall receive a fail result for the entire piece of coursework. A record of the offence will be held internally. You must include your watermark (name) in the document to prove it is original. Examples of plagiarism in this assignment could include, but are not limited to, Submitting a reference list that is not of your own making – copying an existing reference list from another source. Submitting work from secondary sources that involves  essentially cutting and pasting from such secondary resourcesSubmitting work that has been completed by others – thesis factories, online help sites, collaboration with others.

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