Pearson BTEC Level 5 Higher National Diploma in International Travel and Tourism Management
1 The Contemporary Travel and Tourism Industry
Block start date
30th September 2019
30th September 2019
2nd December 2019 – 11:59am
Lectures and formativefeedback
Guided Learning Hours
A history of, and current trends in, the travel and tourism industry
Purpose of this assignment
On completion of this unit, students will be able to understand the scale and scope of the travel and tourism industry, the determinants of supply and demand, and the current trends affecting and shaping the industry.
This submission is in the form of a presentation and a magazine article that are appropriate and suitable for use at a training event. A 15-minute individual PowerPoint presentation, with supporting notes. Your research should be referenced using the Harvard referencing system. Provide a bibliography using the Harvard referencing system. The recommended word limit is 1500-2000 words, including speaker notes, although students will not be penalised for exceeding 2000 words. Magazine article for publication should be professional in style and presentation format and emphasise key points concisely, using tables, charts, bullet points and/or headings. Bold font, text boxes and graphics add emphasis. The recommended word limit is 1000 words, although students will not be penalised for exceeding 1000 words.
Unit Learning Outcomes
Discuss the development of the travel and tourism industry and explain how its different elements combine to provide a tourism experience Explain the factors driving tourist behaviour Determine current patterns and key trends in travel and tourism Investigate the factors affecting the current levels of popularity of different global destinations.
Scenario and Activity:
You are working as an assistant marketing and sales manager for a UK based escorted holiday company Titan Travel Part of the Saga Group, with a global collection of holidays which covers all continents, planned itineraries ranging from rail journeys and river cruises, to small-group adventures and trips exclusively for solo travellers. You have been asked by the marketing and sales manager to organise a training event for 15 new employees joining the marketing and sales department and you will be delivering a key note presentation and contributing to the publication that will be distributed to all those attending the event. Part 1 For the publication, prepare a magazine article to discussing the history and overview of the travel and tourism industry. Specifically, the magazine article will provide a critical analysis of the development and inter-relationship of the various elements of the global tourism industry including the following: Discussing key milestones in the development of the travel and tourism industry and how they have shaped the travel and tourism industryIdentifying the different elements of the travel and tourism industry and explore how they interrelate to create the tourist experienceAn analysis of the discrete role of each key element of the travel and tourism industry and how the different elements interact to provide a tourism experienceConclude by critically analysing the inter-relationship between the different elements of the travel and tourism industry and demonstrate how a weakness in any one element can impact on the overall tourist experience.
Part 2 In terms of the key note presentation, the focus is on tourism trends. The marketing manager would like you to provide a critical evaluation of links between the key drivers of tourism behaviour and the popularity of different tourism destinations and experiences. The presentation will provide insight into different models of motivation and the key drivers of tourism behaviour that have led to current and emerging trends. You should make effective use of relevant and current statistics, and examples from at least 2-5 global destinations to support your arguments. Specifically, presentation should include the following: A determination of the different factors that affect tourism behaviour An explanation of models of motivation and how they influence the consumer decision-making processAssessing the factors underpinning tourist behaviour and evaluate their impact on the decision-making processIdentifying recent and emerging patterns and trends in the international travel and tourism industryAn analysis of the recent patterns in international travel and tourism and highlight their significance to the development of the global travel and tourismAn examination of the factors affecting the popularity of a range of global destinations.An analysis of the factors affecting the popularity of different destinations and assess their level of importance to a destination’s popularity.Conclude by critically evaluating the link between the key drivers of tourist behaviour and the popularity of different tourism destinations and experiences.
End of AssignmentPlease note you are expected to stick to the assignment brief in full. Good luck.
Learning outcomes and Assessment criteria (please note these are not the questions they are for evidence purpose only)
LO1 Discuss the development of the travel and tourism
industry and explain how its different elements combine
to provide a tourism experience
P1 Discuss key milestones
M1 Analyse the discrete
D1 Critically analyse the
in the development of the
role of each key element of
travel and tourism
the travel and tourism
between the different
industry and how they
industry and how the
elements of the travel
have shaped the travel
different elements interact
and tourism industry and
and tourism industry
to provide a tourism
demonstrate how a
P2 Identify the different
weakness in any one
elements of the travel and
element can impact on
tourism industry and
the overall tourist
explore how they
interrelate to create the
LO2 Explain the factors driving tourist behaviour
LO2 LO3 LO4D2 Critically evaluate the link between the key drivers of tourist behaviour and the popularity of different tourism destinations and experiences
P3 Determine the
M2 Assess the factors
different factors that
affect tourism behaviour
behaviour and evaluate
P4 Explain models of
their impact on the
motivation and how they
influence the consumer
LO3 Determine current patterns and key trends in
travel and tourism
P5 Identify recent and
M3 Analyse recent
emerging patterns and
patterns in international
trends in the
travel and tourism and
international travel and
significance to the
development of the
global travel and tourism
LO4 Investigate the factors affecting the current
levels of popularity of different global destinations
P6 Examine the factors
M4 Analyse the factors
affecting the popularity of
affecting the popularity of
a range of global
different destinations and
assess their level of
importance to a
To achieve a Pass, a student must have satisfied all the Pass criteria for the Learning Outcomes, showing coverage of the unit content and therefore attainment at Level 4 of the national framework.
To achieve a Merit, a student must have satisfied all the Merit criteria (and therefore the Pass criteria) through high performance in each Learning Outcome.
To achieve a Distinction, a student must have satisfied all the Distinction criteria (and therefore the Pass and Merit criteria), and these define outstanding performance across the unit as a whole.
Guidelines for making an oral presentation:
This is an individual presentation.
You are expected to prepare a PowerPoint presentation lasting no more than 15 minutes approx. Your research should be referenced using the Harvard referencing system. Provide a bibliography using the Harvard referencing system. The recommended word limit is 1500-2000 words. You will not be penalised for exceeding 2000 words.
Your assessor will allocate you a set time and date for your presentation.
Your assessor may ask you questions during or after your presentation.
A copy of your presentation, along with supporting notes or handouts and observation record, must be uploaded to Ulearn along with your written magazine article for publication as one file. You need to convert the PPT presentation and notes into a word document. Further guidance will be provided in class and on Ulearn.
Your assessor may be joined by another member of the academic team to observe your presentation.
Please contact your assessor or Programme Leader if you have any questions or concerns regarding your presentation.
Submitting your assignment
You will submit your assignment on time to the appropriate submission link on the Ulearn. The assignment should be in a word document. Your assignment should be uploaded on the Ulearn through Turnitin Assignment submission section. It is advisable to use the Turnitin Plagiarism checker before uploading the final piece of work.
‘Academic Misconduct’ Statement:
‘Academic Misconduct’ is a term used to describe a deliberate attempt by a student to take unfair advantage over other students to undermine the quality, standards and credibility of the programmes and qualifications offered by UKCBC. Academic Misconduct includes: plagiarism; collusion; falsification; replication; cheating; bribery; and impersonation. A student suspected of Academic Misconduct will be investigated by the College and appropriate action will be taken.
‘Contract Cheating’ Statement:
‘Contract Cheating’ is defined by the Quality Assurance Agency (QAA) as occurring when, “a third party completes work for a student who then submits it to an education provider as their own, where such input is not permitted.” Such third party companies have become known as ‘essay mills’, and it is the responsibility of students to avoid contact and association with such third party companies throughout their entire period of study. A student suspected of Contract Cheating will be investigated by the College and appropriate action will be taken.
Glossary of commonly used academic words
Present the outcome of methodical and detailed examination either: breaking down a theme, topic or situation in order to interpret and study the interrelationships between the parts and/orof information or data to interpret and study key trends and interrelationships Analysis can be through activity, practice, written or verbal presentation
Put into operation or use Use relevant skills/knowledge/understanding appropriate to context
Organise or make plans
Offer a reasoned judgement of the standard/quality of a situation or a skill informed by relevant facts
Generate a numerical answer with workings shown
Convey ideas or information to others Create/construct skills to make or do something, for example a display or set of accounts
Identify the main factors relating to two or more items/situations or aspects of a subject that is extended to explain the similarities, differences, advantages and disadvantages This is used to show depth of knowledge through selection of characteristics
Create or make up or form
Skills to make or do something, for example, a display or set of accounts
Separate information into components and identify characteristics with depth to the justification
Make a judgement taking into account different factors and using available knowledge/experience/evidence where the judgement is supported in depth
State the nature, scope or meaning
Show knowledge and understanding
Give an account, including all the relevant characteristics, qualities and events
Plan and present ideas to show the layout/function/workings/object/system/process
To ascertain or decide something based on evidence and facts
Grow or progress a plan, ideas, skills and understanding
Recognise or determine what makes something different
Consider different aspects of a theme or topic, how they interrelate, and the extent to which they are important
Work draws on varied information, themes or concepts to consider aspects, such as: strengths or weaknessesadvantages or disadvantagesalternative actionsrelevance or significance Students’ inquiries should lead to a supported judgement showing relationship to its context. This will often be in a conclusion. Evidence will often be written but could be through presentation or activity
Look at something in detail. You may be expected to ‘critically evaluate’ it as well.
To give an account of the purposes or reasons
Skills and/or knowledge involving practical research or testing
Indicate the main features or purpose of something by recognising it and/or being able to discern and understand facts or qualities
Make clear by using examples or provide diagrams
Point out, show
State the meaning, purpose or qualities of something through the use of images, words or other expression
Conduct an inquiry or study into something to discover and examine facts and information
Students give reasons or evidence to: support an opinionprove something is right or reasonable
Set out the main points/characteristics
Consider, set out and communicate what is to be done
To bring into existence
To assemble again/reorganise/form an impression
Adhere to protocols, codes and conventions where findings or judgements are set down in an objective way
Make a formal assessment of work produced The assessment allows students to: appraise existing information or prior eventsreconsider information with the intention of making changes, if necessary
Demonstrate the application of certain methods/theories/concepts
Stage and manage
Organisation and management skills, for example, running an event or a business pitch
Give possible alternatives, produce an idea, put forward, for example, an idea or plan, for consideration
Draw out the main points, omitting detail and examples.
Undertake/ carry out
Use a range of skills to perform a task, research or activity