Unit 21 Incoming and Domestic Tourism
Aim of Unit 21 Incoming and Domestic Tourism
This unit deals with an understanding of products of tourists, their appeal, promotion and management. This would provide an insight into the way in which a tourism product of a selected country appeals to domestic and incoming visitors. This would also determine different aspects of the product and provide an example for the way to appeal. This unit further focuses on different trends in order to compare to different typologies of visitors and their motivations. This also provides an understanding of management and promotion of the product. This would also include the structure of the public-sector organisation and their relation with other organisations.
1 Understand a tourist product and its appeal
2 Be able to interpret visitor trends, visitor types and their motivations
3 Understand ways in which incoming and domestic tourism is promoted and managed
4 Understand the structure and role of public sector organisations in supporting incoming and domestic tourism.
LO1 Understand a tourist product and its appeal
This section would provide an overview of the tourist product. This also discusses the natural resources used for product development and building resources. Natural resources include coast, riverside, lakes and countryside and building resources include monuments, buildings, theme parks, cathedrals, canals and museums. Moreover, this also provides an understanding of the culture and heritage resources such as stately homes, events, cathedrals, historic sites and so on. It also encloses ancillary resources such as transport and accommodation. This section also deals with the appeal of tourist product with respect to culture, climate, heritage, cultural links and accessibility.
LO2 Be able to interpret visitor trends, visitor types and their motivations
In this section, learners would acquire an understanding of the different trends of visitors, their types and motivations. The trends of visitors would be determined on the basis of origins, destination, accommodation types, incoming and the purpose of visit, expenditure level and activities undertaken. Apart from this, the types of visitors would be determined on the basis of their lifestyle and the socio-economic group they belong to. The motivation factors of the visitors would be determined based on the reasons for their tour.
LO3 Understand ways in which incoming and domestic tourism is promoted and managed
This section would provide an insight into the ways in which the incoming and domestic tourism could be promoted. The promotional activities could include publications, events, sponsorship, public relations, through media and exhibition. However, these activities are to be managed with the implementation of certain national and regional strategies and policies of tourism. Further, this also provides an understanding of managing funding, quality and development plans.
LO4 Understand the structure and role of public sector organisations in supporting incoming and domestic tourism.
In this section, the learners would acquire knowledge about the structure of the public sector organisation in providing support to incoming and domestic tourism. The structure of public sector organisation could be determined on the basis of national and regional. This section also encloses the interrelationship between other organisations and public sector organisation promoting sustainable tourism.
Learning outcomes and assessment criteria
|Learning outcomes On successful completion of this unit a learner will:||Assessment criteria for pass The learner can:|
|LO1 Understand a tourist product and its appeal||analyse a selected country’s tourism productdiscuss the appeal of different tourism products to incoming and domestic tourists|
|LO2 Be able to interpret visitor trends, visitor types and their motivations||discuss why different types of tourist visit a selected countryinterpret statistics on incoming and domestic tourism to explain patterns of behaviour|
|LO3 Understand ways in which incoming and domestic tourism is promoted and managed||analyse how a selected country’s tourism is promoted and managedcompare the promotion of a destination to incoming and domestic tourists|
|LO4 Understand the structure and role of public sector organisations in supporting incoming and domestic tourism||assess the function of public sector organisations in supporting incoming and domestic tourismanalyse the interrelationship of public and private sector organisations in supporting incoming and domestic tourism|
This unit links with:
- Unit 1: The Travel and Tourism Sector
- Unit 7: Sustainable Tourism Development
- Unit 9: Tourist Destinations
- Unit 11: Travel and Tourism Entrepreneurs
- Unit 13: Special Interest Tourism
- Unit 19: Heritage and Cultural Tourism Management
- Unit 20: Visitor Attraction Management
This unit maps to the following Management NVQ units:
- F4: Develop and review a framework for marketing
F9: Build your organisation understands of its market and customers.