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Unit 30 Global Events HND Hospitality Nelson College

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NELSON COLLEGE LONDON

  Higher Nationals in:
Hospitality Management Unit:  30 Global Events
Assignment   Brief  

Higher National Certificate/Diploma in

Hospitality Management

Assignment Brief

  Student Name    
  Student ID Number    
Unit Number and Title 30 Global Events (T/616/1815)
Academic Year 2019/20
Module Leader Mr.Vishu Sadanand
Unit Tutor Mr.Vishu Sadanand/Sharmila Swarna
Assignment Title Developing Destination-Specific Events
Issue Date W/C 23 September 2019
Submission Date 29 November 2019
IV Name & Date 11/09/2019

Introduction

The aim of this assessment is to check students’ understanding of the world of global events.  The assessment will allow them to demonstrate their knowledge of the dynamic, diverse, nature of the events industry and how it has developed.  Indeed, they will take this view through to the future of the industry

Knowledge and understanding will be assessed in respect of the contexts in which global events are conceived and managed in key regions of the world.

Students will develop their own case studies, which will encompass the economic and operational complexities of the global events industry, using analysis and critical reflection of this vital sector.

Submission Format– LO1 and LO2
The submission will be in two parts: Part A and Part B.   Part A: The submission is in the form of a report. This should be written in a concise, formal business style using line spacing of 1.15 and the Arial font, sized to 12 pitch. You are required to make use of headings, paragraphs, subsections and illustrations as appropriate; all work must be supported with research and referenced using the Harvard Referencing System. You are also required to provide a bibliography using the Harvard referencing system. The recommended word limit is 2,000–2,500 words, although you will not be penalised for exceeding the total word limit.     Part A should be submitted to the Assignment tab    
Submission Format – LO 3 and LO4
    Part B: This is an individual presentation which must be submitted as one single document on presentation tab. The submission is in the form of a 10-minute presentation with 5 minutes allocated for questions from audience. The presentation slides and speaker notes should be submitted as one copy. You are required to make effective use of presentation software headings, paragraphs and subsections as appropriate. The research should be references using the Harvard Referencing System. Students are also required to provide a bibliography using the Harvard Referencing System. The recommended word count is 1000-1500 words, including speaker notes, although you will not be penalised for exceeding the total word limit.You will work alone on this presentation, which you will discuss with your lecturer, prior to uploading it to the VLE (using the Presentation tab)   Part B should be submitted to the                           Presentation tab    
Unit Learning Outcomes
LO1 Explore the diversity of the global events industry and the factors that have influenced its development LO2 Evaluate the value, legacy and the impacts of events on the environment in which they operate to support responsible event development  
Assignment Brief and Guidance
  Part A: Scenario and Activity   You are undertaking a work placement at London’s ExCeL Exhibition Centre.  They already host many international events, however based on the success that they saw as an Olympic Venue in 2012, they wish to understand more about the current market, and how they might be able to exploit this further.  They have asked you to undertake a series of projects to explore the sector in detail and report back with your findings to them.   Your report should:
Pass Merit Distinction
LO1 Explore the diversity of the global events industry and the factors that have influenced its development     D1 Critically evaluate the key factors that have influenced and shaped the events industry and the role they play in society
P1 Examine the diversity of the global events industry, including its structure and organisation and the role of different types of events in society P2 Explain the factors that have influenced the development of the events industry globally M1 Evaluate the key factors that have influenced the development, structure and organisation of the events industry and the role of different events in society
Pass Merit Distinction
LO2 Evaluate the value, legacy and the impacts of events on the environment in which they operate to support responsible event development       D2 Critically assess the impact of global events on different levels of the environment and evaluate the strategies used to support responsible event development
P3Evaluate the value, impacts and legacy of a range of global events on the environment in which they operate P4Review management strategies used to support responsible event development for a range of global events M2Critically evaluate the specific management strategies used by the events industry to support responsible event development for a range of global events
Unit Learning Outcomes
LO3 Assess the impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour LO4 Evaluate the criteria essential for the successful planning of specific events  
Assignment Brief and Guidance
  Part B: Scenario and Activity   Your manager was very impressed with your contribution and has asked you to undertake a solo project which draws together a number of case studies for them to view.To continue the theme from the previous work, she has asked you to show the case studies in a PowerPoint presentation, so that it can then be shared with others across the world through a video link   Your presentation should contain:          


Pass Merit Distinction
LO3 Assess the impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour       D3 Provide recommended improvements and solutions for a specific event to minimise adverse impacts and maximise profit
P5Determine the positive and negative impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour, supported by specific examples M3Applying specific examples, evaluate the macro environmental factors influencing the global events industry and analyse their influence on decision-making and organisational behaviour
Pass Merit Distinction
LO4 Evaluate the criteria essential for the successful planning of specific events       [There is no D4]  
P6Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for the successful planning of events M4Critically evaluate thecriteria essential for thesuccessful planning ofevents taking intoconsideration the impactsof the internal andexternal environments


Submission Instructions:

(https://qualifications.pearson.com/content/dam/pdf/BTEC-Higher-Nationals/Advanced-Practice-in-Early-Years-Education/2016/Specification/Pearson_Guide_to_Harvard_Referencing.pdf).

Appendix A: Plagiarism and Collusion

Students are referred to the College’s policy of Plagiarism and Collusion, as detailed during interview and induction and as included in the Students’ Handbook.Students are reminded that persistent offences in this area will result in the student’s termination

Any act of plagiarism and/or collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:

“Using the work of others without acknowledging the source of the information or inspiration. Even if the words are changed or sentences are put in different order, the result is still plagiarism”. (Cortell, 2003)

Collusion is the submission of work/assignments produced in collaboration with another student or students.  Where one person shares his/her work with others who submit part or all of it as their own work, then the incidence of collusion is established.

Collusion does not apply to group work, but only amongst members of the same group – two separate groups, using the same content, or partial content, will count as collusion.

Appendix B:      Harvard Referencing System

Any information that is not yours needs to be referenced or else turns to be plagiarism.

The authors and publication information cited within the main body of your work must be listed in the reference list. For example:

Bell, J. (1999) ‘Doing your research Project’. (3rd Ed) Buckingham: Open University Press

For example

According to Bell (1999), as you write up your research you will use a citation to indicate in your text the source of piece of information.

The authors and publication information cited within the main body of your work must be listed in the reference list. For example:

Bell, J. (1999) ‘Doing your research Project’. (3rd Ed) Buckingham: Open University Press

Detailed guidance on the Harvard Referencing System (HRS) is available on the Virtual Learning Environment (VLE).  The Harvard System of Citation requires you to acknowledge certain information, which is mainly the surname and year of publication within the text.

Recommended resources

Textbooks:

ALI-KNIGHT, J., ROBERTSON, M., FYALL, A. and LARKIN, A. (2009) InternationalPerspectives of Festivals and Events: Paradigms of Analysis. Oxford: Elsevier.

BILLINGS, A. (2008) Olympic Media: Inside the biggest show on television. Oxford: Routledge.

BOWDIN, G., MCDONNELL, I., ALLEN, J. and O’TOOLE, W. (2010) EventsManagement. 3rd ed. Oxford: Butterworth-Heinemann.

GETZ, D. (2012) Event Studies: Theory, Research and Policy for Planned Event. 2nd ed. Oxford: Routledge.

MUSGRAVE, J. and RAJ, R. (2009) Event Management and Sustainability. Walingford.

YEOMAN, I. et al. (2015) Festival and Events Management: an international arts and culture perspective. London: Routledge.

VAN DER WAGEN, L. (2010) Events management: for tourism, cultural, business and sporting events. 4th ed. New South Wales: Pearson.

Websites:

 

www.eventsimpacts.com Event Impacts (General Reference)
www.fifa.com/worldcup/index.html Fifa World Cup (General Reference)
www.ifea.com International Festivals and Events Association (General Reference)
www.ises.com International Special Events Society (General Reference)
www.olympicgames.org/olympicgames The IOC Olympic Games (General Reference)