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Unit 34 Heritage and Cultural Tourism Management

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Aim of Unit 34 Heritage and Cultural Tourism Management 

This unit focuses on the heritage and cultural tourism management and its importance in the hospitality industry. The learners will understand the concept of heritage and culture and its influence in the hospitality industry. The different organizations are involved in heritage which the learners will understand in detail. This unit will shed light on the growing importance of heritage and cultural management in recent times in the hospitality industry.  The unit also focuses on the different conflicts faced by industry and how the advancement of technology has influenced the heritage and cultural management. Learners are further expected to understand the role played by interpretation in the industry.

Unit 34 Heritage and Cultural Tourism Management
Unit 34 Heritage and Cultural Tourism Management

Learning outcomes

  1. Understand the growth and development of the heritage and cultural industry within travel and tourism
  2. Understand the purpose of heritage and cultural attractions within the travel and tourism sector
  3. Understand roles, responsibilities and ownership of organisations in the heritage and cultural industry
  4. Understand the role of methods of interpretation within the heritage and culture industry.

LO1 Understand the growth and development of the heritage and cultural industry within travel and tourism

With the advancement in hospitality industry heritage and cultural industry has thrived within the tours and travel industry. The heritage presents with the cultural background of the place and enhances the historical beauty attracting number of customers. With the growth of heritage and cultural industry the customers are attracted to scenic beauty and culturally rich place giving boost to the venues and transport industry The heritage presents the customers with natural scenery and artefacts with historical background like museums and sculptors. Heritage preserves the culture, region and language. However, it does have some conflicts too. The impact of tourism can cause environmental and technological issues.

LO2 Understand the purpose of heritage and cultural attractions within the travel and tourism sector

The purpose of heritage and cultural attractions within tourism and travel sector are to spread education about the place, conserve the culture and open doors for research and development. The growth of heritage and cultural industry attracts the customers. The customers can be differentiated into target groups, income generation and specialists groups.

LO3 Understand roles, responsibilities and ownership of organizations in the heritage and cultural industry

The heritage can have multiple owners. The heritage can be used for public ownership or commercial ownership. It can be a very good source of income and can also take part in education, training and conservation. The heritage is being preserved for future sustainability by charitable trusts. The heritage is being organized by governmental bodies and conservation groups. The advancement in new technologies can have a massive effect on the heritage as the customers are attracted towards the technologies.

LO4 Understand the role of methods of interpretation within the heritage and culture industry

The role of interpretation plays an important role in the preservation of heritage and cultural industry. Interpretation helps widen the experience of the visitors and helps in preserving the significance of the place. Different mediums of media like published material and interactive technology helps promoting the place and attracting more visitors. For the effective interpretation it is important to meet the needs of the audience.

Learning outcomes and assessment criteria

Learning outcomes   On successful completion of this unit a learner will: Assessment criteria for pass   The learner can:
LO1 Understand the growth and development of the heritage and cultural industry within travel and tourism analyse the growth and development of the heritage and cultural industrydiscuss potential conflicts in the conservation of heritage and cultural resources
LO2 Understand the purpose of heritage and cultural attractions within the travel and tourism sector 2.1 assess the purpose of heritage and cultural attractions in meeting the needs of different customers
LO3 Understand roles, responsibilities and ownership of organisations in the heritage and cultural industry evaluate the impact of different types of ownership on the management of heritage and cultural sitesanalyse roles and responsibilities of organisations in the heritage and cultural industry
LO4 Understand the role of methods of interpretation within the heritage and culture industry 4.1 evaluate methods and media used for interpretation within the heritage and cultural industry for tourists
 Links

This unit links with:

This unit maps to the following Management NVQ unit:

B2: Map the environment in which your organisation operates.