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Unit 40 International marketing

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Unit 40 International marketing HND Assignment Help

Aim of Unit 40: International marketing

This unit focus upon the marketing efforts which could be dealt internationally. The unit would also focus upon the challenges that an organization could face in order to do marketing internationally. The era of globalization has led to create a global economy. For this purpose business could be spread across regional borders. In order to gain international market organizations needs to appreciate the cultures, regulations and politics of cross borders. Strategies on the basis of such market and consumers could be made for smooth running of business in international market. The efforts of marketing could help in getting into the international market successfully.

Learning outcomes

LO1 Demonstrate an understanding of how marketing contributes to business strategies in an international context

LO2 Evaluate entry to a selection of international markets and define the key success factors

LO3 Investigate how elements of the marketing plan can be adapted or standardised across international markets

LO4 Demonstrate an understanding of how to organize and evaluate international marketing efforts (multinational, global, transnational, meta- national, etc.)

LO1 Demonstrate an understanding of how marketing contributes to business strategies in an international context

In order to understand the international context of marketing focus should be made on its definition and scope.  The reason for internationalization of organizations could be taken as an example for internationalization of marketing strategies. Moreover the macro and micro factors are equally important in determining business strategies. Internalization has become a major achievement for businesses in today’s world. The business strategies which contribute towards the achievement of internationalization along with its factors and objectives could help in better understanding of the topic.

LO2 Evaluate entry to a selection of international markets and define the key success factors

It is very important to choose the correct international market for a particular business. The selection process must be made efficiently and carefully according to the needs of business. The challenges and opportunities that could be faced during such process should also be taken into consideration along with legal and ethical norms. Planning of contingency and risk management also forms a very important part in the selection of international markets. In addition strategies and factors determining success could also be taken into account.

LO3 Investigate how elements of the marketing plan can be adapted or standardised across international markets

Marketing plan for capturing international market would happen if pricing and proper use of technologies are made efficiently. Various technologies like computer software, communication processes have been developed which could be used as promotional tactics. Giving services to people on an international context also comes under the plan of marketing.

LO4 Demonstrate an understanding of how to organize and evaluate international marketing efforts (multinational, global, transnational, meta- national, etc.)

Efforts upon marketing could be made by performing various roles in different zones. The structure of an organization with international context becomes the first part of study. Assessments upon international markets, competition and performance will also help in understanding international marketing efforts. Apart from that performing orientation upon international and regional market also comes under the purview of the study.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction
LO1Demonstrateanunderstandingofhowmarketingcontributestobusinessstrategiesinaninternationalcontext       LO1andLO2 D1Produceacriticalevaluationoftheinternationalmarketcontext,includinginsightintohoworganisationsshouldadapttheirmarketingstrategiesforvariousmarkets.
P1Analysethescopeandkeyconceptsofinternationalmarketing. P2Discusstherationaleforanorganisationtowanttomarketinternationallyanddescribethevariousroutestomarkettheycanadopt. M1Evaluatetheopportunitiesandchallengesthatmarketinginternationallypresentstoanorganisation.
LO2Evaluateentrytoaselectionofinternationalmarketsanddefine thekeysuccessfactors
P3Evaluatethekeycriteriaandselectionprocessto usewhenconsideringwhichinternationalmarkettoenter. P4Explain,usingexamples,thedifferentmarketentrystrategies,includingtheadvantagesanddisadvantagesofeach. M2Applythemarketevaluationcriteria,entrystrategiesandmakerecommendationsforaselectedorganisation.
Pass Merit Distinction
LO3Investigatehowelementsofthemarketingplancanbeadaptedorstandardisedacrossinternationalmarkets  
P5Presentanoverviewofthekeyargumentsintheglobalvslocaldebate. P6Investigatehowtheproduct,pricing,promotionalanddistributionapproachdiffersinavarietyofinternationalcontexts. M3Evaluatethecontextand circumstances inwhichanorganisationshouldadoptaglobalorlocalapproach,highlightingtheimplicationsofdoingso. M4Determineandarticulateindetailhowtoadaptthemarketingmixofaselectedorganisationindifferentinternationalmarkets. D2Produceacriticalevaluationofhowthemarketingmixisappliedtoarangeofinternationalcontexts.
LO4Demonstrateanunderstanding ofhowtoorganiseandevaluateinternationalmarketingefforts(multinational,global,transnational,meta-national,etc.)  
P7Explainandanalysethevariousinternationalmarketingapproachesorganisationscanadopt. P8Comparehomeandinternationalorientationandwaystoassesscompetitorsoutliningtheimplicationsofeachapproach. M5Evaluatevariousmarketingapproachesandcompetitoranalysisinrelationtoanorganisationandmakerecommendationsonhowtheyshouldoperateinaninternationalcontext. D3Makerecommendationsonhoworganisationsshouldbestructuredtomaximisetheopportunityinaninternationalcontext.

Links

This unit links to the following related units:

Unit 1: Business and the Business Environment

Unit 2: Marketing Essentials

Unit 18: Global Business Environment

Unit 43: Tapping into New and International Markets