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Unit 45 E-Commerce & Strategy

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Aim of Unit 45 E-Commerce & Strategy

E-commerce generally refers to different types of business transactions in which product information and service data are exchanged over the internet. This unit would further enable students gaining knowledge about the ways of developing e-commerce strategies by organisations. In this, students would also examine different impacts of e-commerce on society as well as global consumer markets and use of technologies in setting up secure e-commerce sites. Marketing standard, promotion, CRM and supply chain system would be explored. Advantages and drawbacks in online purchasing would also be investigated in the unit. The overall study would help students to have ideal understanding on e-commerce site, development and design.

Learning Outcomes

By the end of this unit students will be able to:

  1. Examine the strategies employed and the impact of E-Commerce on business organisations.
  2. Analyse the hardware, software, web-based and database technologies involved in setting up a secure E-Commerce site.

3      Design an E-Commerce strategy based on a given end user requirement or specification.

4      Implement an E-Commerce strategy based on a given end user requirement or specification.

LO1 Examine the strategies employed and the impact of E-Commerce on business organisations

This part of the unit would analyze customer expectations, benefits as well as drawbacks. In this discussion, customer expectation level for quick services and proper information of products and services would be included. Apart from that, various benefits and risks could be identified such as wider consumer market, higher flexibility, timely access on products, security threats and issues, high maintenance costs and lack of web-based technician and administrator in managing different provisions would be discussed.

LO2 Analyse the hardware, software, web-based and database technologies involved in setting up a secure E-Commerce site

This part would evaluate the concept of web architecture, software and hardware. Different components such as server scripting, client or server interaction, data access in server, dynamic web-page, browser cookies, different video and animation contents would discussed. It would also analyse database system, different networking technologies for making students understand about the inner description of e-commerce. Various database technology, communication technology and data transmission would be discussed as well for identifying different tools like SEO, captured data storage, email support, data transfer rates, bandwidth and others.

LO3 Design an E-Commerce strategy based on a given end user requirement or specification

This learning outcome would analyst different e-commerce strategies. In this, supply chain, marketing, internet, e-payment strategies would be discussed briefly. Internet strategy refers to different functions such as web-hosting, web-design, maintaining access and more. Strategies like target market, promotional strategies, e-marketing, managing product supply and developing partnerships with suppliers would be included in marketing and supply chain strategies. E-payment strategy is based on online transaction methods and different tools like PayPal, WorldPay and others.

LO4 Implement an E-Commerce strategy based on a given end user requirement or specification

Implementation of different strategies would be investigated in this part. For this, various applications and tools based on marketing, supply management and payment would be identified. Apart from that, implementation design would be discussed along with SWOT analysis for identifying current internal conditions regarding company’s strengths, weaknesses, threats and opportunities.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction
LO1 Examine the strategies employed and the impact of E-Commerce on business organisations     D1 Critically review the benefits and drawbacks of an organisation utilising E-Commerce.
P1 Discuss the importance of addressing and meeting customer expectations when employing an E- Commerce strategy. M1 Analyse organisation case studies and examine how E-Commerce has been used to improve an element of business operations.
LO2 Analyse the hardware, software, web-based and database technologies involved in setting up a secure E- Commerce site         D2 Evaluate the role that database technology plays in the development and sustainability of E- Commerce.  
P2 Discuss the technologies involved in setting up a secure E- Commerce site. M2 Justify the importance of communications technology in E-Commerce design.
LO3 Design an E-Commerce strategy based on a given end user requirement or specification       D3 Appraise the design and functionality of the E- Commerce solution.  
P3 Discuss the types of strategies that could be used to drive an E- Commerce solution. P4 Design an E-Commerce solution based on a specified requirement or strategy. M3 Analyse the factors and resources that should be considered when designing an E-Commerce strategy. M4 Differentiate between the types of payment systems that are integral to E-Commerce success.
 
Pass Merit Distinction
LO4 Implement an E-Commerce strategy based on a given end user requirement or specification       D4 Evaluate the success of the E- Commerce implementation  and identify how it fulfils a specified requirement or strategy.
P5 Implement an E- Commerce solution based on a specified requirement or strategy. M5 Produce a detailed SWOT analysis to support the implemented E-Commerce design.

Links with other units

Unit 37 Consumer behavior and insight

Unit 38 customer value management