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Unit 47 Business Intelligence

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Aim of Unit 47 Business Intelligence

Relevant data or information is a core aspect of business process. It works as a driving factor in developing effective problem-solving and decision-making process. By having technology development, business intelligence system has evolved over the years. Various concepts such as data mining, data quality, data integration and other management application would be mentioned in the study. This unit would introduce different techniques, tools and technologies to acquire and process data as per the company’s requirement. Impact of business intelligence system upon organisation decision-making would be analysed. Apart from that, it would also discuss about the significance of business intelligence as well as use of different techniques and tools in ground operations.

Learning Outcomes

By the end of this unit students will be able to:

  1. Discuss business processes and the mechanisms used to support business decision-making.
  2. Compare the tools and technologies associated with business intelligence functionality.
  3. Demonstrate the use of business intelligence tools and technologies.
  4. Discuss the impact of business intelligence tools and technologies for effective decision-making purposes and the legal/regulatory context in which they are used.


LO1 Discuss business processes and the mechanisms used to support business decision-making

In this part, different models regarding business processes, mechanisms and processes would be evaluated. Students would understand several terms or concepts such as data capture and input, data conversion, security considerations, semi and unstructured data. Apart from these, different systems of technologies would be compared with the business intelligence system. Different application software and database system would be investigated. Several business processes like sales, marketing and purchasing operation, supporting problem-solving and decision making system, technical support functions, forecasting as well as predictive reasoning would be analysed.

LO2 Compare the tools and technologies associated with business intelligence functionality

In this section, ideal comparisons between tools or technologies would be generated briefly. Intelligence functionality as well as different business technologies would be evaluated further. Within the business decision support, different operational and tactical strategies would be developed. Decisions would include setting of goals, future forecasting, and defining priorities. In the functionality, data analysis, various decision making and problem solving processes, innovative business systems such as management information, expert systems, transaction processing would be investigated.

LO3 Demonstrate the use of business intelligence tools and technologies

Multiple uses of business intelligence technologies would be mentioned in this part. Through the discussion, students might understand how to produce predictive as well as descriptive analysis of these tools along with data mining systems, cluster pattern and relationship between essential business data. It would also give them an idea about different system requirements, tool designing, program designing, website updates and more. User interaction and engagement within business process would also be considered.

LO4 Discuss the impact of business intelligence tools and technologies for effective decision-making purposes and the legal/regulatory context in which they are used

In this section, different issues regarding social, ethical, legal and professional would recognised as far as business technology is concerned. Different cyber-security management systems and evaluation criteria would be discussed as well in which use of tools in legal and organisational context along with different risks would be discussed. Different benefits such as higher productivity, profitability, improved consumer service and moe would be evaluated in the end.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction
LO1 Discuss business processes and the mechanisms used to support business decision-making       D1 Evaluate the benefits and drawbacks of using application software as a mechanism for business processing.  
P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’. M1 Differentiate between unstructured and semi- structured data within an organisation.
LO2 Compare the tools and technologies associated with business intelligence functionality       D2 Compare and contrast a range of information systems and technologies that can be used to support organisations at operational, tactical and strategic levels.  
P2 Compare the types of support available for business decision-making at varying levels within an organisation. M2 Justify, with specific examples, the key features of business intelligence functionality.
LO3 Demonstrate the use of business intelligence tools and technologies     D3 Provide a critical review of the design in terms of how it meets a specific user or business requirement and identify what customisation has been integrated into the design.
P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it. P4 Design a business intelligence tool, application or interface that can perform a specific task to support problem-solving or decision-making at an advanced level. M3 Customise the design to ensure that it is user- friendly and has a functional interface.
Pass Merit Distinction
LO4 Discuss the impact of business intelligence tools and technologies for effective decision-making purposes and the legal/regulatory context in which they are used         D4 Evaluate how organisations could use business intelligence to extend their target audience and make them more competitive within the market, taking security legislation into consideration.
P5 Discuss how business intelligence tools can contribute to effective decision-making. P6 Explore the legal issues involved in the secure exploitation of business intelligence tools. M4 Conduct research to identify specific examples of organisations that have used business intelligence tools to enhance or improve operations.

Links

This unit links to the following related units:

Unit 6: Managing a Successful Business project

Unit 8 Innovation and commercialization

Unit 30 Taxation

Unit 32 Business Strategy

Unit 33 Business Information Technology System