Unit 9 Tourism Destination

Aim of Unit 9 Tourism Destinations

Unit 9 Tourism Destination aims to give learners a basic idea about the main tourism destinations in the UK and worldwide. This unit is to help learners to understand the destination their social and physical behavior and their cultural aspects along with the different subjects of discussions which affects their popularity. This unit also helps the learners to understand the major tourism destinations in the UK and world in terms of number of tourists and the income generated by them. Thus by learning all these above factors and statistical data the learners will come to know about the factors which will affect the tourism so that they can work accordingly to keep the popularity of the destination. 

Learning outcomes

On successful completion of this unit a learner will:

1. Understand the scope of key UK and worldwide tourist destinations
2. Understand the cultural, social and physical features of tourist destinations
3. Understand how the characteristics of destinations affect their appeal to tourists
4. Understand issues likely to affect the popularity of tourist destinations.

LO 1 Understand the scope of key UK and worldwide tourist destinations

The learners will come to know about the main tourism destinations in Europe and the world and the statistical data about the number of visitors and the revenue generated by the tourists in a particular destination. They will also come to know about the factors which will generate tourism in one particular region according to its potential like religious tourism, health tourism, adventure tourism and many more. By knowing all this data about the destinations the learner will get an idea about the upcoming tourism trends.

LO 2 understand the cultural, social and physical features of tourist destinations

The understanding about the different aspects of the culture, social and physical aspect of the tourist destination will help to target a fixed section of tourists according to their taste of tourism. The richness in the above mentioned features will work as a fuel in the tourism industry of a particular destination which will decide the flow of tourists towards the destination.

LO 3 understand how the characteristics of destinations affect their appeal to tourists

The appeal of a tourist destination plays the main role to attract more and more tourists towards them. There the several factors which affect the appeal of a tourist destination like the economic condition of the destination, if the place has good economic condition that means it can give good infrastructure to the tourists and that place will be easily accessible for them. Apart from that, the social and political status of the place has a very huge influence on tourist’s mind set because people relate these two factors with their safety and security in the visit.

Advanced Diploma in Hospitality & Tourism Management

LO 4 Understand issues likely to affect the popularity of tourist destinations.

There are many factors which affect the popularity of a tourist destination like natural phenomena, sustainability, climate, global warming and many more. Apart from them the political, religious and economic relations between two places plays a huge role in tourism between them.

Learning outcomes and assessment criteria

Learning outcomes   On successful completion of this unit a learner will:	Assessment criteria for pass   The learner can:
LO1 Understand the scope of key UK and worldwide tourist destinations	analyse main tourist destinations and generators of the world in terms of visitor numbers and income generationanalyse statistics to determine tourism destination trends and predict future trends
LO2 Understand the cultural, social and physical features of tourist destinations	analyse cultural, social and physical features of tourist destinations explaining their appeal to touristscompare features of developing and leading tourist destinations
LO3 Understand how the characteristics of destinations affect their appeal to tourists	compare the appeal of current leading tourist destinations with that of currently developing tourist destinationsevaluate how characteristics of a tourist destination affect its appeal
LO4 Understand issues likely to affect the popularity of tourist destinations	analyse issues that affect the popularity of tourist destinationsdiscuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations

Links

This unit links with:

• Unit 1: The Travel and Tourism Sector
• Unit 4: Research Project
• Unit 6: Contemporary Issues in Travel and Tourism
• Unit 13: Special Interest Tourism
• Unit 14: Tour Operations Management
• Unit 15: Resort Management.

This unit maps to the following Management NVQ unit:

• B2: Map the environment in which your organization operates.